Toyota Safety Sense Crash Test Dummies

Toyota recently launched a new campaign: Toyota Safety Sense. It features a group of disgruntled crash test dummies who are no longer being utilized as often. I had the opportunity to help design these characters. Legacy Effects 3D printed my designs and puppeteered the dummies for the spots.

Toyota Crash Test Dummy Design Toyota Crash Test Dummy DesignToyota Crash Test Dummy Design

Screen Shot from Toyota Safety Sense Crash Test Dummies

Here’s the spot:

 

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