Arco: Hanna the Dashboard Hula Girl

Arco recently  launched a campaign with Hanna the Dashboard Hula Girl. As per the treatment, she needed to be fun, innocent and have a slight vintage feel. I was tasked out to design Hanna and her various outfits as she travels around the USA.  Legacy Effects 3D printed my design, and rigged her to be a functioning hula bobble.

Here are the final designs:

Arco Hanna the Hula Girl design

Arco Hanna the Hula Girl design

Hanna in the Arco commercial

Arco Hanna the Desktop Hula Girl on the Arco website

Here are a few of the commercials:


 

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