Here is the mask I designed for the Olay: Killer Skin Super Bowl LIII commercial. The direction was to create a creepy, androgynous character, so here’s where we ended up.
Here’s the commercial that aired during Super Bowl 2019:
I must admit that I am responsible for helping bring this “creepy” little fella into the world. In doing research for this guy, I came across some pretty disturbing A.I. humanoid robots. This guy couldn’t be too weird, but definitely not human- which is the pitch for the campaign: human CPA’s, not robots.
Here is “RoboChild”:
And here’s the spot that aired during Super Bowl 2019:
Here are number of designs I created for the most recent TurboTax campaign. Some of the Spots include: The Thing Under the Bed, Chupacabra, That Thing in the Woods & Werewolf.
The digital sculpt for Thing Under the Bed was milled out of foam, and Legacy Effects turned it into a giant puppet under the bed. The rest of the designs were sculpted and fabricated as actor suits and makeups.
Here are the spots:
I had the opportunity to help design Evelyn and a few other robots for the Sprint Super Bowl 2018 commercial: Evelyn. We went through a few rounds of Evelyn’s features. She needed to have an indifferent expression, with a subtle air of superiority, yet she couldn’t look mean.
I actually had the most fun designing the little robot who says, “You got a dumb face!”
Here are some of the designs:
Here’s the commercial:
TurboTax launched a hilarious Super Bowl commercial starring Humpty Dumpty after his great fall. I had a chance to design this poor bastard in three stages: after he fell off the wall, when the king’s men tried to put him back together, and in the ICU.
Here are the commercials:
Back in September, Dollar Shave Club launched a series of commercials featuring a bunch of animated, dirty razors. I had the opportunity to help design these guys. Here are some of the character designs I did for “Zeke the Dirtbag Razor”, “Jacques the Filthy Razor”, “Razor Escapes” and “Sneeze the Sick Razor”. I had fun on this one.
Zeke just aired during Super Bowl 50.
Here are some of the earlier versions. Initially the agency wanted to push the characters pretty far, but then they dialed it back a bit for the commercials.
Here are some of the commercials:
This was a fun throw-back commercial to work on. I was asked to create a 3D version of the original 8-bit Pac-Man Ghost for the recent Bud Lite “Up for Whatever” Real Life Pac Man Super Bowl commercial. I handed my 3D model to Legacy Effects to be 3D printed. These ghosts were lit internally and worn by rollerskating stunt people in the full-scale 3D Pac Man game.
I recently had the opportunity to do some animal character designs for the Beats Music Super Bowl commercial, starring Ellen DeGeneres. I was hired by Legacy Effects to create concepts for the Three Bears, the Big Bad Wolf, as well as a number of other animals.
The Bears went through a number of wardrobe changes. Initially, they were all going to be in pajamas, but I was then asked to try a few different options that would reflect the individual musical taste of the Three Bears.
Here are my designs:
I created the following character designs using Legacy Effects’ assets:
You can check out the commercial below: