Tales From the Loop Designs

I had the immense privilege and tall order to do justice to the incredible work of Simon Stalenhaag in the Amazon series, Tales From the Loop. I worked with Legacy Effects to help design the Jakob robot, George Willard’s mech arm, the Vagabond droid, and a few others.

For the Jakob robot, I used Simon’s painting of a scrappy little robot for reference. I only had the back view to work with, so I did a series of designs that tried to uncover what this character’s “face” and front side looked like. He needed to be curious, shy, and non-threatening, so I studied other robots that Simon painted and came up a number of characters.

Here’s a collection of designs I did during the exploration of these beautiful, and sometimes heart wrenching stories.

Bai Boatorcycle Commercial

I had fun designing the Boatorcycle for this funny Bia spot a while back. We went quite a few rounds on this one, but it was fun to explore just how cool and wacky this thing could be. Here’s a snapshot of the design process with the final and the WIPs.

Check out the spot:



Energizer Flossing Bots and Penguin Holiday Commercials

I worked on two Energizer commercials simultaneously, “Dancing Bots” and “Penguins Holiday”. Both commercials needed miniature dancing robots, that Legacy Effects would build and puppeteer. My final designs were shipped off to the talented Legacy crew to 3D print turn into the live-action characters you see on screen.

Here are the designs:

Check out the spot here:


Generation Wild Colorado – Wilder

Every once in a blue moon I get to work on a job that helps make the world a better place. A while back I had a chance to help design “Wilder” for Generation Wild – Colorado, an organization in Colorado encouraging people to re-discover the magic of the great outdoors.

“Remember how much fun you used to have playing outside? Where puddles became oceans, sticks became boats, and trees loomed over it all like enchanted castles? You might not have known it, but Wilder was with you then. And now he’s back to show a whole new generation the magic of this great big, wonderfully wild world.”


Check out the short film, and then and get outside!

Surf @Water 2019

Surfrider Foundation Milwaukee Chapter’s 7th annual Surf @Water was a big success. With record numbers on the beach and the bluff, fun waves, and plenty of sunshine, it was Surfrider MKE’s best fundraiser yet. Once again I had the chance to design the event poster and the t-shirts. It has been a blast helping this event evolve over the years.


The Adventures of Dr Pepper – Cooler From The Future

Here’s the “Cooler from the Future” robot I designed for the new Dr Pepper commercial series. This guy was pretty fun to work on. It definitely couldn’t be too sleek, so I gave it a touch of steam punk to make it feel more vintage.

Here’s the final design, as well as some preliminary passes.


And here’ s the spot:


TurboTax “RoboChild” Super Bowl LIII commercial

I must admit that I am responsible for helping bring this “creepy” little fella into the world. In doing research for this guy, I came across some pretty disturbing A.I. humanoid robots. This guy couldn’t be too weird, but definitely not human- which is the pitch for the campaign: human CPA’s, not robots.

Here is “RoboChild”:

And here’s the spot that aired during Super Bowl 2019:


2.0 film character designs

A few years back I was asked to help design Pakshi, the villain in the film 2.0 directed by S. Shankar, starring Rajinikanth. Since the film’s release it has been heralded as the sixth highest grossing Indian film worldwide, and “the most technically advanced 3D film ever made in the history of Indian Cinema”.

Here are some of the preliminary designs I came up with for Pakshi:

Borderlands 2 VR- Maya designs

These are some preliminary designs I created for the PlayStation live action Borderlands 2 VR- Maya commercial. Initially the agency wanted to explore a more stylized approach, so I played with some versions that were similar to the look of the game. Although the final commercial ended up being more cinematic, it was fun to do some visual exploration on this one.

Here’s the commercial:


Goosebumps 2: Haunted Halloween character designs

I had an opportunity to help design some characters for Goosebumps 2: Haunted Halloween, based not he R.L. Stein books. This was a super fun project to be involved in, as we got to develop some classic Halloween characters. It was a challenge making sure they weren’t too scary for the kids!

In the film the Halloween masks come to life, so below are the mask designs next to the character they turn into, as well as some pumpkins that come to life.

Tortoise and Hare for FedEx commercial

I had a chance to design the plush tortoise and hare for the FedEx: Tortoise & the Hare spot. I had fun with this one, and being a life-long Looney Tunes fan, I definitely drew some inspiration from Bugs Bunny for the Hare.

Here’s the commercial:


Marvel’s Runaways Old Lace Raptor

Last year, I had the great privilege to work on the Marvel series, Runaways. Legacy Effects was tasked out to build the raptor, Old Lace, so they contacted me to help out on the design and sculpt of the creature. The Marvel team came up with a great 2D design, so I digitally sculpted the dino, and created 3D renderings for the production team to visualize Old Lace in 3D space.

Legacy Effects took my 3D sculpt and had it milled out of foam. They then built a full scale raptor puppet that you see in the show.

It was a blast to work with the same crew that created the animatronic dinos for the original Jurassic Park films.

Here are the designs:

Check out some clips of Old Lace in show: