Character Design • Graphic Design • Environment Design
Here’s the “Cooler from the Future” robot I designed for the new Dr Pepper commercial series. This guy was pretty fun to work on. It definitely couldn’t be too sleek, so I gave it a touch of steam punk to make it feel more vintage.
Here’s the final design, as well as some preliminary passes.
And here’ s the spot:
Here is the mask I designed for the Olay: Killer Skin Super Bowl LIII commercial. The direction was to create a creepy, androgynous character, so here’s where we ended up.
Here’s the commercial that aired during Super Bowl 2019:
I must admit that I am responsible for helping bring this “creepy” little fella into the world. In doing research for this guy, I came across some pretty disturbing A.I. humanoid robots. This guy couldn’t be too weird, but definitely not human- which is the pitch for the campaign: human CPA’s, not robots.
Here is “RoboChild”:
And here’s the spot that aired during Super Bowl 2019:
This is a little alien I helped Legacy Effects design for the Pepsi: The Encounter commercial featuring William H. Macy. The production on this one is pretty sweet, and the final reveal of this little dude is pretty funny.
Here are a few early designs:
Here’s the spot:
A few years back I was asked to help design Pakshi, the villain in the film 2.0 directed by S. Shankar, starring Rajinikanth. Since the film’s release it has been heralded as the sixth highest grossing Indian film worldwide, and “the most technically advanced 3D film ever made in the history of Indian Cinema”.
Here are some of the preliminary designs I came up with for Pakshi:
These are some preliminary designs I created for the PlayStation live action Borderlands 2 VR- Maya commercial. Initially the agency wanted to explore a more stylized approach, so I played with some versions that were similar to the look of the game. Although the final commercial ended up being more cinematic, it was fun to do some visual exploration on this one.
Here’s the commercial:
I had an opportunity to help design some characters for Goosebumps 2: Haunted Halloween, based not he R.L. Stein books. This was a super fun project to be involved in, as we got to develop some classic Halloween characters. It was a challenge making sure they weren’t too scary for the kids!
In the film the Halloween masks come to life, so below are the mask designs next to the character they turn into, as well as some pumpkins that come to life.
I had a chance to design the plush tortoise and hare for the FedEx: Tortoise & the Hare spot. I had fun with this one, and being a life-long Looney Tunes fan, I definitely drew some inspiration from Bugs Bunny for the Hare.
Here’s the commercial:
It’s always great to be a part of Surfrider Foundation-Milwaukee’s Surf @Water. In addition to helping organize the event, I get a chance to create the visuals. Here are the designs for this year’s 6th annual Surf @Water:
Last year, I had the great privilege to work on the Marvel series, Runaways. Legacy Effects was tasked out to build the raptor, Old Lace, so they contacted me to help out on the design and sculpt of the creature. The Marvel team came up with a great 2D design, so I digitally sculpted the dino, and created 3D renderings for the production team to visualize Old Lace in 3D space.
Legacy Effects took my 3D sculpt and had it milled out of foam. They then built a full scale raptor puppet that you see in the show.
It was a blast to work with the same crew that created the animatronic dinos for the original Jurassic Park films.
Here are the designs:
Check out some clips of Old Lace in show:
Here are a few preliminary, unused alien/ suit concepts I helped Legacy Effects develop a while back.
This is a robot I helped design for the Samsung Galaxy: Our Galaxy commercial. Although, the robot was to be pretty simple and boxy, it had to be able to emote and utilize robotic appendages. Legacy Effects 3D printed my designs and brought this guy to life. The commercial is pretty sweet.
Here’s the commercial:
Here are number of designs I created for the most recent TurboTax campaign. Some of the Spots include: The Thing Under the Bed, Chupacabra, That Thing in the Woods & Werewolf.
The digital sculpt for Thing Under the Bed was milled out of foam, and Legacy Effects turned it into a giant puppet under the bed. The rest of the designs were sculpted and fabricated as actor suits and makeups.
Here are the spots:
I had the opportunity to help design Evelyn and a few other robots for the Sprint Super Bowl 2018 commercial: Evelyn. We went through a few rounds of Evelyn’s features. She needed to have an indifferent expression, with a subtle air of superiority, yet she couldn’t look mean.
I actually had the most fun designing the little robot who says, “You got a dumb face!”
Here are some of the designs:
Here’s the commercial:
The Gorton’s Seafood spots have been pretty funny recently. I had the opportunity to help design Poseidon and the Mer-Bros. Here are some of the concepts.
Check out the commercials: