A few months back I was contacted by a client who requested my help in the branding of their new fitness centers, Rock’n Fitness, a rock & roll themed fitness center which is opening in two locations in Boston. The client had seen the work I did for Rock & Brews and Floyds 99 Barbershop, so they initially asked me to design the logo.
Here is the final logo for Rock’n Fitness:
This is a gallery of some of the earlier versions of the logo. Personally, I liked the versions with the guitar, as they visually represented “rock” and “fitness”. The client opted to change the original name from “Rock & Fitness” to “Rock’n Fitness”, which eliminated the ampersand. They wanted a more classic circular logo, so that is the direction I went.
After seeing the logo develop, I was then asked to design the “rules” signs for the gym. The client came up with the quirky, and somewhat bizarre terminology and definitions, and I did my best to design the rest. Below is a gallery of the Rock’n Fitness rules signage:
A few months back, I was hired by Legacy Effects to create a 3D model of the Mighty Morphin Power Rangers Communicator Watch for the Samsung Galaxy Gear: Evolution commercial. I had to delve into the MMPR archives to find reference of this watch.
I recently designed this 7′ x 3′ wall mural that is going to be painted in the front entrance of Brewco Manhattan Beach. Brewco is commissioning Colossal Media out of Brooklyn to paint mural. I’m sure they will do a great job. I’ll post images when it is finished.
I was recently asked to create a Halloween version of Legacy Effects’ logo for their blog and YouTube channel for the month of October. They wanted a hoard of zombies busting through their main logo, so that is what I gave them! You can check out the logos on the Legacy Effects Youtube Channel and the Legacy Effects Blog.
This past year I was tasked out by Legacy Effects to create Lebron James’ suit design for the Nike Superhero Elite Collection. We were asked to take visual cues from the shoes and create a whole suit. Lebron’s suit needed to look strong, powerful and angular, so I designed the suit to have a lot of sharp angles, and also to incorporate the carbonfiber elements from the shoe.
After my 2D concept was approved, I 3D modeled and rendered the the suit in Maya and composited it onto Lebron. Here is the final image:
Although it was never used in the marketing campaign, I was asked to create a full suit. Here is a render of the back of the suit:
I started the design process in photoshop. Here is my 2D illustration composited over Lebron:
Here are the some images from Nike’s Superhero Elite campaign also featuring Kobe Bryant and Kevin Durant.
Here is a sculpt of Abraham Lincoln that I created in Zbrush for Stratasys, the world leader in 3D printing technology. The piece was recently 3D printed on an Objet printer and then painted to appear as a bronze sculpture by Ed Pioli of Stratasys. It was recently on display at Siggraph 2013.
This was a fun project to work on, as I used numerous references of Lincoln throughout his life. I even used photos of his death mask to fine-tune his likeness.
Below are my renders of the 3D sculpt:
Below are some photos of the 3D printed and painted sculpture.
Here are some designs I did for the recent Orbit- Heights and Orbit- Polo commercials. I helped Legacy Effects design the Nachos, Salisbury Steak, and the Mashed Potato characters. The script changed a bit since I saw the storyboards, so the characters are doing different gestures in the designs than they are doing in the final commercials.
For this latest Brewco poster, I was asked to reference Sergei Vasiliev’s photo “Russian Criminal Tattoo Encyclopaedia Print No.15”. Currently on display at the Saatchi Gallery in London, Vasiliev’s exhibit is a collection of photos of Soviet prisoners covered with tattoos. These tattoos displayed the secret code language of criminals in the USSR. Although I did use some Soviet nuances, I opted to keep the tattoos a bit lighter and use Brewco reference instead.