Rock’n Fitness Logo and Signage

A few months back I was contacted by a client who requested my help in the branding of their new fitness centers, Rock’n Fitness, a rock & roll themed fitness center which is opening in two locations in Boston. The client had seen the work I did for Rock & Brews and Floyds 99 Barbershop, so they initially asked me to design the logo.

Here is the final logo for Rock’n Fitness:

Rock'n Fitness Logo

This is a gallery of some of the earlier versions of the logo. Personally, I liked the versions with the guitar, as they visually represented “rock” and “fitness”. The client opted to change the original name from “Rock & Fitness” to “Rock’n Fitness”, which eliminated the ampersand. They wanted a more classic circular logo, so that is the direction I went.

After seeing the logo develop, I was then asked to design the “rules” signs for the gym. The client came up with the quirky, and somewhat bizarre terminology and definitions, and I did my best to design the rest. Below is a gallery of the Rock’n Fitness rules signage:

Lebron James Suit Design for Nike Superhero Elite Collection

This past year I was tasked out by Legacy Effects to create Lebron James’ suit design for the Nike Superhero Elite Collection. We were asked to take visual cues from the shoes and create a whole suit. Lebron’s suit needed to look strong, powerful and angular, so I designed the suit to have a lot of sharp angles, and also to incorporate the carbonfiber elements from the shoe.

After my 2D concept was approved, I 3D modeled and rendered the the suit in Maya and composited it onto Lebron. Here is the final image:

Lebron James Nike Superhero Elite suit final concept.

Although it was never used in the marketing campaign, I was asked to create a full suit. Here is a render of the back of the suit:

Lebron James' Nike Superhero Elite suit back render.

I started the design process in photoshop. Here is my 2D illustration composited over Lebron:

Lebron James Nike Superhero Elite Suit 2D design

Here are the some images from Nike’s Superhero Elite campaign also featuring Kobe Bryant and Kevin Durant.

Superhero Elite line-up with Kobe Bryant, Lebron James and Kevin Durant. Image from Nike's ad campaign.Superhero Elite suit details. Image from Nike ad campaign.

Working on Tom Cruise suit for Oblivion

While at Legacy Effects, I had the opportunity to help create the shoulder pieces for Tom Cruise’s suit in Oblivion. 

Left image: Me at Legacy modeling the shoulder piece. Right image: a 3D printed kneecap piece from the suit (modeled by Jim Charmatz).

Left image: Me at Legacy modeling the shoulder piece. Right image: the 3D printed piece.

Here is the suit after the shoulder and chest pieces were 3D printed, molded, cast, painted and then attached to the suit:

Oblivion final suit

Here is the official Oblivion poster displaying the shoulder pieces that I worked on:

Oblivion movie poster

Brewco Original Publicans Artwork

Here is the latest Brewco artwork, featuring the Manhattan Beach pier. The client had this 50″ x 40″ piece recreated in glass, gold leaf, silver leaf and mother of pearl.

Here is the final art:

Brewco Original Publicans artwork


This is the final glass piece on the wall at Brewco Manhattan Beach:Brewco Original Publicans glass art piece


Abraham Lincoln Bust 3D Sculpt

Here is a sculpt of Abraham Lincoln that I created in Zbrush for Stratasys, the world leader in 3D printing technology. The piece was recently 3D printed on an Objet printer and then painted to appear as a bronze sculpture by Ed Pioli of Stratasys. It was recently on display at Siggraph 2013.

This was a fun project to work on, as I used numerous references of Lincoln throughout his life. I even used photos of his death mask to fine-tune his likeness.

Below are my renders of the 3D sculpt:Abe Lincoln Bust sculpt- three quarter view Abe Lincoln Bust sculpt- front view Abe Lincoln Bust sculpt- profile view

Below are some photos of the 3D printed and painted sculpture.

Abe Lincoln bronze cast of 3D sculpt.

Character designs for Orbit Commercials

Here are some designs I did for the recent Orbit- Heights and Orbit- Polo commercials. I helped Legacy Effects design the Nachos, Salisbury Steak, and the Mashed Potato characters. The script changed a bit since I saw the storyboards, so the characters are doing different gestures in the designs than they are doing in the final commercials.

Here are my designs:

Orbit Nachos Character v01_003Orbit Nachos Character v01_003 surprised.Orbit Nachos Character v02_012 human scale.Orbit Salisbury Steak and Mashed Potato Characters v01_003.Orbit Salisbury Steak and Mashed Potato Characters v03_001.



Check out the commercials here:

Brewco Music For Your Palate Poster

For this latest Brewco poster, I was asked to reference Sergei Vasiliev’s photo “Russian Criminal Tattoo Encyclopaedia Print No.15”. Currently on display at the Saatchi Gallery in London, Vasiliev’s exhibit is a collection of photos of Soviet prisoners covered with tattoos. These tattoos displayed the secret code language of criminals in the USSR. Although I did use some Soviet nuances, I opted to keep the tattoos a bit lighter and use Brewco reference instead.

Here is my final design:

Brewco Music for Your Palate Poster

Brewco White Stripes Poster

Here is the latest Brewco Manhattan Beach poster. The client requested that I feature The White Stripes for this piece. This will likely become part of a series of rock & roll themed Brewco posters.

Here is the final piece:

Brewco White Stripes poster