Author: Bodin Sterba Design Blog

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Brewco Art of Beer canvas art

The owner of Brewco commissioned me to do a piece that was inspired by the cover art, “Back Story” by the artist Lorenzo Mattotti on the Sept 2014 issue of The New Yorker magazine. He requested that the woman’s tattoos be of hops and wheat, with the title “The Art of Beer”. I really liked the concept, and as I was playing around with it, I thought it could be cool to give it an Art Nouveau feel.

Here is the final piece:

Brewco Art of Beer canvas art

Art of Beer canvas print on display at Brewco Manhattan Beach.

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DirecTV Rob Lowe character designs

I had the privilege to do a few more designs for DirecTV’s popular ad campaign featuring Rob Lowe. Stay tuned for more…

Here are my designs for Meathead Rob Lowe, Overly Paranoid Rob Lowe, and Peaked in High School Rob Lowe:

DIRECTV Meathead Rob LoweDIRECTV Paranoid Rob LoweDIRECTV Peaked in High School Rob Lowe

Here are the commercials:

http://youtu.be/p-7OsUzUT9w
http://youtu.be/TXBEODlyI0w
http://youtu.be/uCPKLcM_O2Q

Here are my designs for the first round of DirecTV Rob Lowe commercials.

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Fedex Commercial Robot Designs

A little while back I was asked to design the robot for a Fedex Office Pack Plus commercial. Since the robot’s face is static, the director wanted to see different eye sizes to display different emotions. It looks like they opted for a uniform eye size in the final cut.

I handed over the final 3D model to Legacy Effects and they grew (3D printed) the suit parts and fabricated the rest. They did a great job, as always.

Robot design for Fedex commercialRobot design for Fedex commercial

I got a kick out of the commercial:
http://youtu.be/1SKRSKXOh0s

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Brewco Serious About Beer poster

Here is the latest Brewco poster, Serious About Beer. The owner commissioned me to create a Brewco Manhattan Beach version of the New Yorker cover featuring the illustration “Hip Hops” by Peter de Séve.

Brewco Serious About Beer poster. The owner commissioned me to create a Brewco version of the New Yorker cover featuring the illustration "Hip Hops" by Peter de Séve.Here is the canvas print on display at Brewco Manhattan Beach, CA.

Brewco Serious About Beer canvas print. The owner commissioned me to create a Brewco version of the New Yorker cover featuring the illustration "Hip Hops" by Peter de Séve.

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Rob Lowe DirecTV commercials

It’s not every day that you get asked to make a celebrity look ugly, but that is what I was tasked out to do for the latest DirecTV campaign featuring Rob Lowe. It was actually pretty challenging to make him look bad, since he’s rocking his “blue steel” is most of his shots.

Here are the designs I created for the Super Creepy Rob Lowe, Far Less Attractive Rob Lowe, Painfully Awkward Rob Lowe and Crazy Hairy Rob Lowe commercials:

DIRECTV Super Creepy Rob LoweDIRECTV Far Less Attractive Rob LoweDIRECTV Painfully Awkward Rob LoweDIRECTV Crazy Hairy Rob Lowe

Check out the commercials here:
http://youtu.be/UMfzh8Zfi5U
http://youtu.be/qNNkvQ9vkEM
http://youtu.be/KGeJV7_0Wsg
http://youtu.be/Uv4HikO0Z1A

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Barley’s Old Fashioned Malt Shop wall art

I just completed the latest piece for the vintage-inspired poster series for Brewco Manhattan Beach. The client came up with the concept and the taglines, and then asked me to reference Norman Rockwell’s Soda Jerk for the piece. He essentially requested a 1950’s theme with a Victorian poster layout featuring a couple of flirting hipsters…

Here’s what I came up with:Barley's Old Fashioned Malt Shop artwork

 

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GE Ideas Are Scary Creature Designs

About six months ago I had the opportunity to design the creature for GE’s Ideas Are Scary commercial. Initially, the direction was that this “bird-like” creature had to be part Muppet, part Dr. Seuss, but it also had to be ambiguous, as it was supposed to be representative of an idea. Like the ugly duckling, this pitiful creature is ugly and repulsive from birth, but it eventually transforms into something beautiful.

The design process actually went on for a few months. The direction went from more bird-like, to less bird-like, to not at all bird-like. They asked for something that could be from The Labyrinth, but then that was too creature-like, so they wanted something like Big Bird, with simple, yet soulful eyes. They director and the agency were looking for the “ah-hah” moment. Eventually they settled on a furry bipedal creature with little beady black eyes.

The amazing crew at Legacy Effects brought this guy to life for the commercial. As always, they did an excellent job.

Here is a gallery of the design process, starting with my final stages:

GE Creature adult- final stagesGE Creature adolescent- final design stagesGE Creature infant- final design stagesGE Creature scaleGE Creature adult WIPGE Creature adolescent WIPGE Creature adult WIPGE Creature adolescent WIPGE Creature adolescent WIPGE Creature infant WIPGE Creature adult WIPGE Creature early design stagesGE Creature early design stagesGE Creature early design stagesGE Creature early design stagesGE Creature early design stagesGE Creature early design stagesGE Creature early design stagesGE Creature early design stagesGE Creature early sketchesGE Creature early sketches

Check out the commercial below. (You might want to grab some tissues).
http://youtu.be/sWFQe0Jhjsk

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2015 Honda Fit commercial alien design

Here are some alien designs I created for the 2015 Honda Fit, Yogis, Carpets, Yachts and Aliens commercial. The alien is a digital sculpt that was 3D printed, molded, cast, painted and then puppeteered.

Here are the designs:Honda Fit alienHonda Fit alienHere’s the commercial:
http://youtu.be/V8y6AdGnurI

 

 

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2nd annual Surf @Water poster

Mark your calendars for the 2nd annual Surf @Water, a surf themed film fest and celebration on the beach benefitting the Surfrider Foundation. The event is Saturday August 23, at Atwater Beach in Shorewood, WI.

Here’s the official event poster I created for the 2nd Annual Surf @Water. Be sure to keep an eye out for these, as well as event flyers around town.

You can find prints of this, and the other Surf @Water posters at LakeLuster.com.

2nd Annual Surf @Water poster

Here is a promo flyer I created for the event. We are waiting for a few more sponsors, then I will post the full poster.

Surf @Water 2014 flyer art

Here’s a version of the poster that features the illustration.

2nd annul Surf @water illustration

 

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Brewco Rick Rubin poster

I just finished the latest poster for Brewco Manhattan Beach. Owner, David Zislis requested Rick Rubin for his “Our Beers Will Rock You” art series. This 54″ x 64″ giclee printed canvas will be on display at Brewco Manhattan Beach in the next month.

Brewco Rick Rubin art

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Bodock- Giant Creature designs for Comic-Con 2014

I am super pumped to have been able to help design Bodock, the Giant Creature for Comic-Con 2014. The project was sponsored by Stan Winston School, Legacy Effects, Stratasys and Wired. Alan Scott, co-founder, partner and project supervisor at Legacy Effects, came up with the concept and tasked me out to create the visuals to sell the beast. The crew at Legacy did an amazing job bringing this giant creature into the real world. It is the largest puppeteered creature that Legacy has ever built! The 13-foot, 6-inch tall creature is 9-feet, 9-inches wide, 13-feet, six-inches deep and weighs a hefty 2,000 pounds. His armor was manufactured using the 3D printing solutions from Stratasys.

You can see the making of the Giant Creature at Legacy Effects on the WIRED channel.

Here he is on Jimmy Kimmel Live:
http://youtu.be/plmBWOL5LBw
Here are my designs:

Here is the winning design I created of the Giant Creature for Comic-Con 2014Here is the winning design I created of the Giant Creature for Comic-Con 2014Here is the winning design I created of the Giant Creature for Comic-Con 2014

Here is a gallery of some of the earlier versions of the creature and his pilot.

Here's a close-up of the alien, Ja'naar in the cockpitHere is a version with a giant plasma gun, but it was vetoed, because it would've blown the budget out of the water!Initially Alan asked to to make a beast that was part Bantha and part Ludu, These were my initial designs. Personally, I liked this direction a bit better, but Wired thought that it needed to be more like a dragon, less steam punk and more high tech.Initially Alan asked to to make a beast that was part Bantha and part Ludu, These were my initial designs. Personally, I liked this direction a bit better, but Wired thought that it needed to be more like a dragon, less steam punk and more high tech.Initially Alan asked to to make a beast that was part Bantha and part Ludu, These were my initial designs. At first Alan asked me to try a steam punk version of the the beast, so this is one pass at it.Initially Alan asked to to make a beast that was part Bantha and part Ludu, These were my initial designs. At first Alan asked me to try a steam punk version of the the beast, so this is one pass at it. The guy in the cockpit was initially going to be like a carnival barker, like P.T. Barnum, so this was a quick pass at the guy on top.

Here are some of the graphics I created for the Giant Creature campaign.

Here is the official graphic I created for the creature. Blippar turned this into a cool animation for the cards they will be handing out at Comic-Con. This will also be featured on all of the Giant Creature crew t-shirts at Comic-Con.This was an early poster/ graphic I created for the Creature, but it was decided that the detail wouldn't read as well in various formats and scales.Here is the logo I created for the four sponsors of the Creature!

This is gallery of my final Zbrush sculpt of Bodock, right before he was printed as a maquette:

Bodock- Giant Creature maquette sculptBodock- Giant Creature maquette sculptBodock- Giant Creature maquette sculptBodock- Giant Creature maquette sculptBodock- Giant Creature maquette sculpt

Check out this video of how Bodock was brought to life for the first time on an Objet 3D printer bed:

Finally, here is a gallery of Bodock and Ja’naar roaming the streets of Comic-Con!

Bodock and Ja'naar at Comic-Con 2014Bodock and Ja'naar at Comic-Con 2014Bodock and Ja'naar at Comic-Con 2014Bodock and Ja'naar on Jimmy Kimmel LiveBodock and Ja'naar on Jimmy Kimmel LiveBodock and Ja'naar on Jimmy Kimmel LiveBodock and Ja'naar on Jimmy Kimmel Live

 

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CDG statuette for Comic-Con Masquerade Ball

I recently had the opportunity to sculpt the Costume Designers Guild statuette for the Comic-Con 2014 Masquerade Ball. Jay Stuckwisch of Legacy Effects came up with the design and I was tasked out to sculpt the piece. The statuette was 3D printed and given to the winners of the Masquerade Ball.

Here is my sculpt:

CDG Statuette for Comic-Con Masquerade Ball