I recently had the opportunity to do some animal character designs for the Beats Music Super Bowl commercial, starring Ellen DeGeneres. I was hired by Legacy Effects to create concepts for the Three Bears, the Big Bad Wolf, as well as a number of other animals.
The Bears went through a number of wardrobe changes. Initially, they were all going to be in pajamas, but I was then asked to try a few different options that would reflect the individual musical taste of the Three Bears.
Here are my designs:
I created the following character designs using Legacy Effects’ assets:
You can check out the commercial below: