SolarCity Ra character designs

I while ago I was contacted to design the Egyptian Sun God, Ra, for the recent SolarCity campaign. I cycled through a few versions before I landed the approved design.

Legacy Effects 3D printed the entire headpiece, and the beak as well, (if I’m not mistaken). Then they painted the pieces to match the concept art, added feathers, and fleshed out the rest of the character.

SolarCity RA final designSolarCity RA final designSolarCity RA early designThe commercials are pretty funny. Be sure to check them out:

Giant Fish for Geico Fisherman Commercial

A few months back, I was tasked out to design the giant fish in the recent Geico “Fishermen Tell Tales: It’s What You Do” commercial.

The monster fish was initially modeled after a grouper, and then the client requested a few changes to the face to make it look a bit more mean. I digitally sculpted this guy and then Legacy Effects had it milled out of foam, full scale, somewhere around 10′ in length!

Here are the designs:

Geico Giant Fish for "Fisherman Tell Tales" commercial Geico Giant Fish for "Fisherman Tell Tales" commercial

Here’s the commercial:
https://youtu.be/TfBSPyCPVsE

Burger King King gets a facelift

Not long ago I was contacted to help with the relaunch of Burger King’s King. They client wanted to bring him back, but with a new wardrobe, new bling and a bit of a facelift- or maybe just a facial rejuvenation.

Since the King will be making a lot of live appearances, as he did in Floyd Mayweather’s entourage before the fight with Pacquiao, the client wanted him to appear a bit more life-like, and not like a plastic mask.

Legacy Effects scanned the original King head I then digitally sculpted the a bit more detail in face and hair. I also 3D modeled the crown, ring and medallion.

Here are some designs below. Note, Christian Cordella did the wardrobe design in the full body shot, and I composited the head and medallion onto his render.

Burger King King before and after facelift.

Here is a recent commercial featuring the king:

 

 

 

 

Beautyrest League of Super Heroes Suit Designs

Not long ago I had the opportunity to design the characters, Alert Man and Seagull Man for the Beautyrest “League of Super Heroes” commercial. For Seagull Man, I designed a range of wing options from mechanical to feathered. The client eventually settled on the feathered wings.

Legacy Effects 3D printed the hard pieces and fabricated the rest of the suits.

Here are some of the designs:

Beautyrest Seagull Man feathered wingsBeautyrest Alert Man

Here is the commercial:

 

 

Characters for Plenti commercial

I had a chance to design a few of the characters for the Plenti “So Happy Together” commercial. Legacy Effects turned my designs into puppets. The final commercial is a combo of CG and puppeteered characters.

Plenti "So Hapy Together" character designsPlenti Sock Puppet designPlenti Sock Puppet design

Check out the commercial:

 

Benjamin Moore Character Designs

I had the opportunity to design the character Carl in the Benjamin Moore “Who Are You Talking To About…” commercials. These guys were modeled after ventriloquist dummies. They are pretty funny… and a bit creepy.

Legacy Effects 3D printed the digital sculpts of these characters and turned them into operational puppets.

Here are a few designs:

Benjamin Moore Paints Carl designBenjamin Moore Paints Carl design

Check out the commercial below:
https://youtu.be/yF0X939P36E

 

 

Designs for Halo 5 Guardians commercial

I designed the initial pass at the giant Masterchief statue for the “Halo 5 Guardians Master Chief” and “Halo 5 Guardians Spartan Locke” commercials. The design ended up changing for the final commercials, but I thought I’d show some of the early design progress.

Masterchief statue design for Halo 5 Guardians commercial Masterchief_Statue_v10_B Masterchief statue design for Halo 5 Guardians commercial Masterchief statue design for Halo 5 Guardians commercialCheck out one of the commercials below:
https://youtu.be/tHQiYPiNVEE

 

 

 

Bud Lite Pac-Man Super Bowl Commercial

This was a fun throw-back commercial to work on. I was asked to create a 3D version of the original 8-bit Pac-Man Ghost for the recent Bud Lite “Up for Whatever” Real Life Pac Man Super Bowl commercial. I handed my 3D model to Legacy Effects to be 3D printed. These ghosts were lit internally and worn by rollerskating stunt people in the full-scale 3D Pac Man game.

3D Pac Man ghost design for Bud Lite Superbowl 2015 commercial3D Pac Man ghost design for Bud Lite Superbowl 2015 commercial
This is a turntable of the ghost design:

Here’s the commercial:

Brewco Art of Beer canvas art

The owner of Brewco commissioned me to do a piece that was inspired by the cover art, “Back Story” by the artist Lorenzo Mattotti on the Sept 2014 issue of The New Yorker magazine. He requested that the woman’s tattoos be of hops and wheat, with the title “The Art of Beer”. I really liked the concept, and as I was playing around with it, I thought it could be cool to give it an Art Nouveau feel.

Here is the final piece:

Brewco Art of Beer canvas art

Art of Beer canvas print on display at Brewco Manhattan Beach.

DirecTV Rob Lowe character designs

I had the privilege to do a few more designs for DirecTV’s popular ad campaign featuring Rob Lowe. Stay tuned for more…

Here are my designs for Meathead Rob Lowe, Overly Paranoid Rob Lowe, and Peaked in High School Rob Lowe:

DIRECTV Meathead Rob LoweDIRECTV Paranoid Rob LoweDIRECTV Peaked in High School Rob Lowe

Here are the commercials:

http://youtu.be/p-7OsUzUT9w
http://youtu.be/TXBEODlyI0w
http://youtu.be/uCPKLcM_O2Q

Here are my designs for the first round of DirecTV Rob Lowe commercials.

Fedex Commercial Robot Designs

A little while back I was asked to design the robot for a Fedex Office Pack Plus commercial. Since the robot’s face is static, the director wanted to see different eye sizes to display different emotions. It looks like they opted for a uniform eye size in the final cut.

I handed over the final 3D model to Legacy Effects and they grew (3D printed) the suit parts and fabricated the rest. They did a great job, as always.

Robot design for Fedex commercialRobot design for Fedex commercial

I got a kick out of the commercial:
http://youtu.be/1SKRSKXOh0s

Brewco Serious About Beer poster

Here is the latest Brewco poster, Serious About Beer. The owner commissioned me to create a Brewco Manhattan Beach version of the New Yorker cover featuring the illustration “Hip Hops” by Peter de Séve.

Brewco Serious About Beer poster. The owner commissioned me to create a Brewco version of the New Yorker cover featuring the illustration "Hip Hops" by Peter de Séve.Here is the canvas print on display at Brewco Manhattan Beach, CA.

Brewco Serious About Beer canvas print. The owner commissioned me to create a Brewco version of the New Yorker cover featuring the illustration "Hip Hops" by Peter de Séve.