Last year I was asked to help design the monster toy for the Bank of America commercial, Christmas Morning. Legacy Effects turned this into a full suit and a toy.
Here’s the spot:
Just before the holidays last year, I was tasked out to design the singing snowman for Pizza Hut’s Singing Snowman commercial.
After designing the look of the snowman, we went through a few rounds of the melting stages. The client didn’t want it to look too gruesome or sad, so I tried to keep it light. 😉
Here’s the commercial:
https://youtu.be/FfnnKrQVPKA
A while back I was asked to do some designs for The Voice Season 11 promo: Arrival. The direction was to give Miley Cyrus translucent dragonfly-like wings, and also to turn Carson Daly into a grey alien… Hey why not?!
Here is the (bizarre) promo:
https://youtu.be/iOJUyvfHLlo
I have been drawing monsters ever since I was a wee lad, so when I get a chance to make more monsters for a job, it’s always fun. I was tasked out to design the monster for the Foster Farms “Monster Appetites” commercial. Initially, I was asked to develop the monster in stages, starting with small and cute, and then transitioning into something a bit more menacing. The director and agency requested a few different directions, starting with a muppet-esque feel, then moving to something more hairy and realistic.
Here is the final design:
These guys led to the final design.
Always inspired by Ludo 😉
Here are some preliminary designs:
And here’s the commercial:
https://youtu.be/LgmcT4HkOIs
I had the opportunity to create Timothy McTimber, a talking redwood plank puppet for the funny Humbolt Redwood commercials. I sculpted Timothy in Zbrush and Legacy Effects 3d printed and painted him to appear like redwood (shhhhhhhhh).


The spots are great:
https://youtu.be/v0Cc92j4vVQ
https://youtu.be/HNI7LEF22vg
https://youtu.be/MQnsLreanO8
“Atreyu!!!!!!” I had a chance to sculpt the auryn medallion that Atreyu wears in the Spotify “Never Ending” spot. Unfortunately, you can’t see it in the ad, but in the behind the scenes featurette, you can see it, as well as Legacy Effects in action with the Falcor gimbal rig! Legacy 3d printed and painted the medallion to appear as the original in the 1984 film.



Here’s the ad:
https://youtu.be/HQ07z6X1dg0
This is the the behind the scenes featurette:
A while ago, Legacy Effects had me help design the square people for the 2016 Honda Civic Coupe “Square” commercial. Another Legacy artist, Jim Charmatz and I spent a couple of weeks refining the nuances of the characters’ features with the director. It was a challenge not to let the characters slip into the uncanny valley… creepy. Here are a few of the people I designed.
Here is the commercial:
A while back I had the chance to help Legacy Effects design the Storm Trooper helmet for “Bullseye” the Target dog for their holiday commercial: The Star Wars Chase. I had to warp the geometry a bit to fit the dog, but we were able to get make it work, and still be comfortable for the pup.
Here’s the design:
Here’s the spot:
https://youtu.be/0bqL3H2OmJo
Back in September, Dollar Shave Club launched a series of commercials featuring a bunch of animated, dirty razors. I had the opportunity to help design these guys. Here are some of the character designs I did for “Zeke the Dirtbag Razor”, “Jacques the Filthy Razor”, “Razor Escapes” and “Sneeze the Sick Razor”. I had fun on this one.
Zeke just aired during Super Bowl 50.
Here are some of the earlier versions. Initially the agency wanted to push the characters pretty far, but then they dialed it back a bit for the commercials.
Here are some of the commercials:
https://youtu.be/gKAObR3Zmcg
https://youtu.be/eqCqRio-pp0
https://youtu.be/QIjkm0Dj34k
https://youtu.be/omWBMqbeK5M
A while back, I helped Legacy Effects design a robot character for a Royal Caribbean commercial. I was asked to design the face and base of their robot bartender. He needed to be simple, yet able to display emotions as he searches for his perfect job. He also needed to roll around so I designed a number of wheel and base options.
Here is the final design:
Here’s the commercial:
https://vimeo.com/129233104
I had the opportunity to help Legacy Effects design the robot for the The Future is Now | Back to the Future Part II Pepsi Perfect commercial back in October- 10/21/2015 to be exact. The agency wanted to go for a retro-future look to match the feel of the original film.
Here’s the commercial: