Category: Commercial Work

A while back, I helped Legacy Effects design a robot character for a Royal Caribbean commercial. I was asked to design the face and base of their robot bartender. He needed to be simple, yet able to display emotions as he searches for his perfect job. He also needed to roll around so I designed a number of wheel and base options.

Here is the final design:

Here’s the commercial:
https://vimeo.com/129233104

 

I had the opportunity to help Legacy Effects design the robot for the The Future is Now | Back to the Future Part II  Pepsi Perfect commercial back in October- 10/21/2015 to be exact. The agency wanted to go for a retro-future look to match the feel of the original film.

Here are a few designs:

Here’s the commercial:

 

Here is a griffin design I did for the most recent Lunchables Kabobbles: Cards commercial.  Legacy Effects built and puppeteered the griffin, as well as the platypus and the jackalope.

The commercial is pretty funny:

 

DirecTV retired Rob Lowe and picked up Eli Manning, Tony Romo and Andrew Luck for their latest commercial campaign. I had the opportunity to do the character designs for Bad Comedian Eli Manning, Arts and Craftsy Tony Romo and Out-Of-Control Beard Andrew Luck.

Here are the spots:
https://youtu.be/7f2mnPaFcn4
https://youtu.be/dfavFFw194A

 

 

Here is a 3D character of “Cavity Sam” from the Hasbro Operation game that I created for the recent Geico commercial: Operation: It’s What You Do. Legacy Effects 3D printed my digital model and then worked their magic to finish and puppeteer the character you see in the commercial.

The commercial is great:
https://youtu.be/8R0W5QqWjIg

 

 

Here is a robot or “Roboctopus” design I did for a recent Arco commercial. I 3D modeled this guy, and Legacy Effects 3D printed most of the exterior parts.

Here is Donnie, the Roboctopus is in action:

 

 

 

Legacy Effects tasked me out to sculpt Colonel Sander’s likeness onto a pitcher for the See What I’m Talkin’ About KFC commercial. I digitally sculpted Colonel Sander’s face, which Legacy Effects 3D printed and grafted onto a glass pitcher.

Here are some renders of the final sculpt:

This is a first pass at the pitcher, before I was asked to stretch the Colonel’s face onto the pitcher as seen above.

Here is the practical pitcher full of lemonade:
https://youtu.be/I2mXgoiBTjw?list=PLVe3u3tH4EZXzJy1bJGiaXCqIyvnZE0Ts

 

 

I while ago I was contacted to design the Egyptian Sun God, Ra, for the recent SolarCity campaign. I cycled through a few versions before I landed the approved design.

Legacy Effects 3D printed the entire headpiece, and the beak as well, (if I’m not mistaken). Then they painted the pieces to match the concept art, added feathers, and fleshed out the rest of the character.

The commercials are pretty funny. Be sure to check them out:

A few months back, I was tasked out to design the giant fish in the recent Geico “Fishermen Tell Tales: It’s What You Do” commercial.

The monster fish was initially modeled after a grouper, and then the client requested a few changes to the face to make it look a bit more mean. I digitally sculpted this guy and then Legacy Effects had it milled out of foam, full scale, somewhere around 10′ in length!

Here are the designs:

Here’s the commercial:
https://youtu.be/TfBSPyCPVsE

Not long ago I was contacted to help with the relaunch of Burger King’s King. They client wanted to bring him back, but with a new wardrobe, new bling and a bit of a facelift- or maybe just a facial rejuvenation.

Since the King will be making a lot of live appearances, as he did in Floyd Mayweather’s entourage before the fight with Pacquiao, the client wanted him to appear a bit more life-like, and not like a plastic mask.

Legacy Effects scanned the original King head I then digitally sculpted the a bit more detail in face and hair. I also 3D modeled the crown, ring and medallion.

Here are some designs below. Note, Christian Cordella did the wardrobe design in the full body shot, and I composited the head and medallion onto his render.

Here is a recent commercial featuring the king:

 

 

 

 

Not long ago I had the opportunity to design the characters, Alert Man and Seagull Man for the Beautyrest “League of Super Heroes” commercial. For Seagull Man, I designed a range of wing options from mechanical to feathered. The client eventually settled on the feathered wings.

Legacy Effects 3D printed the hard pieces and fabricated the rest of the suits.

Here are some of the designs:

Here is the commercial:

 

 

I had a chance to design a few of the characters for the Plenti “So Happy Together” commercial. Legacy Effects turned my designs into puppets. The final commercial is a combo of CG and puppeteered characters.

Check out the commercial:

 

I had the opportunity to design the character Carl in the Benjamin Moore “Who Are You Talking To About…” commercials. These guys were modeled after ventriloquist dummies. They are pretty funny… and a bit creepy.

Legacy Effects 3D printed the digital sculpts of these characters and turned them into operational puppets.

Here are a few designs:

Check out the commercial below:
https://youtu.be/yF0X939P36E

 

 

I designed the initial pass at the giant Masterchief statue for the “Halo 5 Guardians Master Chief” and “Halo 5 Guardians Spartan Locke” commercials. The design ended up changing for the final commercials, but I thought I’d show some of the early design progress.

Check out one of the commercials below:
https://youtu.be/tHQiYPiNVEE