Here’s a monster I designed for the Progressive commercial, The Closet. It was fun to explore some scarier options, but the client was concerned that it was too frightening, so I made him a bit friendlier in the final design.
Here are some earlier versions:
Here’s the spot:
My two year old just saw this commercial and was terrified and crying hysterically for the longest time and is afraid to sleep 😩
Who plays the monster in the commercial?
The commercial is very good it seems to be a parody of a part of monster inc.