Progressive Monster for The Closet commercial

Here’s a monster I designed for the Progressive commercial, The Closet. It was fun to explore some scarier options, but the client was concerned that it was too frightening, so I made him a bit friendlier in the final design.

Progressive Monster in "The Closet" commercial final design

Here are some earlier versions:

Here’s the spot:

3 Replies to “Progressive Monster for The Closet commercial”

  1. My two year old just saw this commercial and was terrified and crying hysterically for the longest time and is afraid to sleep 😩

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