Behind the Clay: Digitally Sculpting the Stars of ASDA’s “The Gnome of Christmas”
I am happy to finally share my involvement in ASDA’s 2024 Christmas commercial, “The Gnome of Christmas” For this blockbuster 90-second holiday campaign, I had the incredible opportunity to design and digitally sculpt the core garden gnome characters that bring the entire story to life.
Directed by Oscar-winner Bryan Buckley, the commercial follows an elite squad of ceramic garden gnomes who come to life to save a snowbound supermarket, all set to the iconic theme of The A-Team.
Seeing these characters transform from digital meshes on my screen into a miniature, synchronized rescue team on broadcast television was an unforgettable experience.
Project Highlights
- My Role: Character Designer & Digital Sculptor
- The Project: ASDA 2024 Christmas Commercial (“The Gnome of Christmas”)
- Director: Bryan Buckley
- Software Stack: ZBrush, KeyShot, and Photoshop
Below, you can browse through my high-res ZBrush sculpts, KeyShot material renders, and the final look of the characters as they appeared in the broadcast film.
