I had a chance to help design the little plush panda, Ernie in the Tile commercial, Lost Panda | Together We Find. During the design process, we explored a number of variations of this little guy, but we finally dialed it into a cute, innocent, wide-eyed little fellow that wanders the world in search of its owner.
Here’s the final design:
Here are a number of the initial designs. The director felt many of these were too obvious and expected- possibly too Pixar-like. He wanted me to try moving the features around i.e. adjusting the eyes wider and lower on the face.
And here’s the commercial. (You may want to grab a box of tissues) 😉