Old Spice Mandroid designs

A few months ago I was asked to come up with some mandroid designs for the latest Old Spice campaign. The director wanted to steer the mandroid away from “sci-fi slick” and push the designs to feature the simplicity and the crudeness of an M.I.T. robot, where his features and anatomy are awkward and quirky, yet somehow endearing.

Old Spice MandroidHere are the commercials:

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