Lebron James Suit Design for Nike Superhero Elite Collection

This past year I was tasked out by Legacy Effects to create Lebron James’ suit design for the Nike Superhero Elite Collection. We were asked to take visual cues from the shoes and create a whole suit. Lebron’s suit needed to look strong, powerful and angular, so I designed the suit to have a lot of sharp angles, and also to incorporate the carbonfiber elements from the shoe.

After my 2D concept was approved, I 3D modeled and rendered the the suit in Maya and composited it onto Lebron. Here is the final image:

Lebron James Nike Superhero Elite suit final concept.

Although it was never used in the marketing campaign, I was asked to create a full suit. Here is a render of the back of the suit:

Lebron James' Nike Superhero Elite suit back render.

I started the design process in photoshop. Here is my 2D illustration composited over Lebron:

Lebron James Nike Superhero Elite Suit 2D design

Here are the some images from Nike’s Superhero Elite campaign also featuring Kobe Bryant and Kevin Durant.

Superhero Elite line-up with Kobe Bryant, Lebron James and Kevin Durant. Image from Nike's ad campaign.Superhero Elite suit details. Image from Nike ad campaign.

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