Here are a few 3D models I sculpted for the recent Hay Day commercial. Myself and another artist at Legacy Effects created digital models from the 2D game character designs. These were then 3D printed and then the practical crew at Legacy applied their magic to make them appear as they do in the commercial. What they created were reference characters for the VFX teams, since all the characters in the commercial are digital- except Craig Robinson, of course!
Here’s the commercial: