Dollar Shave Club Super Bowl Commercial

Back in September, Dollar Shave Club launched a series of commercials featuring a bunch of animated, dirty razors. I had the opportunity to help design these guys. Here are some of the character designs I did for “Zeke the Dirtbag Razor”, “Jacques the Filthy Razor”, “Razor Escapes” and “Sneeze the Sick Razor”. I had fun on this one.

Zeke just aired during Super Bowl 50.

Dollar Shave Club "Zeke" designDSC_Razor_Jacques_WebDollar Shave Club "Razor Escapes" designDollar Shave Club early "Sick Razor" design

Here are some of the earlier versions. Initially the agency wanted to push the characters pretty far, but then they dialed it back a bit for the commercials.

Here are some of the commercials:


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