TurboTax Super Bowl Commercials

Here are number of designs I created for the most recent TurboTax campaign. Some of the Spots include: The Thing Under the Bed, Chupacabra, That Thing in the Woods & Werewolf.

The digital sculpt for Thing Under the Bed was milled out of foam, and Legacy Effects turned it into a giant puppet under the bed. The rest of the designs were sculpted and fabricated as actor suits and makeups.

Here are the spots:



Sprint Evelyn Super Bowl Commercial

I had the opportunity to help design Evelyn and a few other robots for the Sprint Super Bowl 2018 commercial: Evelyn. We went through a few rounds of Evelyn’s features. She needed to have an indifferent expression, with a subtle air of superiority, yet she couldn’t look mean.

I actually had the most fun designing the little robot who says, “You got a dumb face!”

Here are some of the designs:

Here’s the commercial:

 

TurboTax: Humpty Fall Super Bowl 2017 Commercial

TurboTax launched a hilarious Super Bowl commercial starring Humpty Dumpty after his great fall. I had a chance to design this poor bastard in three stages: after he fell off the wall, when the king’s men tried to put him back together, and in the ICU.

Here are the designs:TurboTax Humpty Dumpty Stage 1TurboTax Humpty Dumpty Stage 2TurboTax Humpty Dumpty Stage 3

Here are the commercials:

Dollar Shave Club Super Bowl Commercial

Back in September, Dollar Shave Club launched a series of commercials featuring a bunch of animated, dirty razors. I had the opportunity to help design these guys. Here are some of the character designs I did for “Zeke the Dirtbag Razor”, “Jacques the Filthy Razor”, “Razor Escapes” and “Sneeze the Sick Razor”. I had fun on this one.

Zeke just aired during Super Bowl 50.

Dollar Shave Club "Zeke" designDSC_Razor_Jacques_WebDollar Shave Club "Razor Escapes" designDollar Shave Club early "Sick Razor" design

Here are some of the earlier versions. Initially the agency wanted to push the characters pretty far, but then they dialed it back a bit for the commercials.

Here are some of the commercials:



 

Bud Lite Pac-Man Super Bowl Commercial

This was a fun throw-back commercial to work on. I was asked to create a 3D version of the original 8-bit Pac-Man Ghost for the recent Bud Lite “Up for Whatever” Real Life Pac Man Super Bowl commercial. I handed my 3D model to Legacy Effects to be 3D printed. These ghosts were lit internally and worn by rollerskating stunt people in the full-scale 3D Pac Man game.

3D Pac Man ghost design for Bud Lite Superbowl 2015 commercial3D Pac Man ghost design for Bud Lite Superbowl 2015 commercial
This is a turntable of the ghost design:

Here’s the commercial:

Beats Music Super Bowl commercial character designs

I recently had the opportunity to do some animal character designs for the Beats Music Super Bowl commercial, starring Ellen DeGeneres. I was hired by Legacy Effects to create concepts for the Three Bears, the Big Bad Wolf, as well as a number of other animals.

The Bears went through a number of wardrobe changes. Initially, they were all going to be in pajamas, but I was then asked to try a few different options that would reflect the individual musical taste of the Three Bears.

Here are my designs:

Beats Music- Three Bears concept v01_008 Beats Music- Three Bears Bear concept v01_005 Beats Music- Poppa Bear concept v01_003 Beats Music- Big Bad Wolf concept

Believe it or not, the frog made the cut early in the commercial. He’s on the far right hand side of the screen and you only see him for a split second.Beats Music- frog concept

I created the following character designs using Legacy Effects’ assets:

You can check out the commercial below: