Rock’n Fitness Logo and Signage

A few months back I was contacted by a client who requested my help in the branding of their new fitness centers, Rock’n Fitness, a rock & roll themed fitness center which is opening in two locations in Boston. The client had seen the work I did for Rock & Brews and Floyds 99 Barbershop, so they initially asked me to design the logo.

Here is the final logo for Rock’n Fitness:

Rock'n Fitness Logo

This is a gallery of some of the earlier versions of the logo. Personally, I liked the versions with the guitar, as they visually represented “rock” and “fitness”. The client opted to change the original name from “Rock & Fitness” to “Rock’n Fitness”, which eliminated the ampersand. They wanted a more classic circular logo, so that is the direction I went.

After seeing the logo develop, I was then asked to design the “rules” signs for the gym. The client came up with the quirky, and somewhat bizarre terminology and definitions, and I did my best to design the rest. Below is a gallery of the Rock’n Fitness rules signage:

Abraham Lincoln Bust 3D Sculpt

Here is a sculpt of Abraham Lincoln that I created in Zbrush for Stratasys, the world leader in 3D printing technology. The piece was recently 3D printed on an Objet printer and then painted to appear as a bronze sculpture by Ed Pioli of Stratasys. It was recently on display at Siggraph 2013.

This was a fun project to work on, as I used numerous references of Lincoln throughout his life. I even used photos of his death mask to fine-tune his likeness.

Below are my renders of the 3D sculpt:Abe Lincoln Bust sculpt- three quarter view Abe Lincoln Bust sculpt- front view Abe Lincoln Bust sculpt- profile view

Below are some photos of the 3D printed and painted sculpture.

Abe Lincoln bronze cast of 3D sculpt.

Katrina Sterba Yoga & Gardening Flyer

Here is the latest flyer I created for Katrina Sterba Yoga (my sister :)). This workshop offers  tips on how to harvest, dry & store herbs & seeds for the winter, followed by a gentle all-levels yoga class. Check out Katrina Sterba Yoga on Facebook.

Here are the event details:

Thursday, October 18th 6:30pm–8:30pm $25

Trout Lake Community Centre 3350 Victoria Drive, Lakewood Room Vancouver, BC

Here’s the flyer:

Katrina Sterba Yoga flyer V02.


Happy Buddha Character

Back in 2008, I responded to a Craigslist ad that was looking for someone to illustrate a surfing Buddha for a new “Life is a Beautiful Thing” brand. Well, I sent over an illustration of a surfing Buddha, and I was quickly asked to create a whole series. Dave Furano, now a founding partner of Rock & Brews, had just opened a new design studio in El Segundo and he asked me to join their team. Dave had new ideas for the Buddha character every day, so I continued to illustrate them. That was just the beginning of my exciting tenure at The Studio El Segundo.

Click here for “Life is a Beautiful Thing” Happy Buddha products.

Here is a gallery of the happy Buddha character: