Not long ago I was contacted to help with the relaunch of Burger King’s King. They client wanted to bring him back, but with a new wardrobe, new bling and a bit of a facelift- or maybe just a facial rejuvenation.
Since the King will be making a lot of live appearances, as he did in Floyd Mayweather’s entourage before the fight with Pacquiao, the client wanted him to appear a bit more life-like, and not like a plastic mask.
Legacy Effects scanned the original King head I then digitally sculpted the a bit more detail in face and hair. I also 3D modeled the crown, ring and medallion.
Here are some designs below. Note, Christian Cordella did the wardrobe design in the full body shot, and I composited the head and medallion onto his render.
Not long ago I had the opportunity to design the characters, Alert Man and Seagull Man for the Beautyrest “League of Super Heroes” commercial. For Seagull Man, I designed a range of wing options from mechanical to feathered. The client eventually settled on the feathered wings.
Legacy Effects 3D printed the hard pieces and fabricated the rest of the suits.
I had a chance to design a few of the characters for the Plenti “So Happy Together” commercial. Legacy Effects turned my designs into puppets. The final commercial is a combo of CG and puppeteered characters.
I had the opportunity to design the character Carl in the Benjamin Moore “Who Are You Talking To About…” commercials. These guys were modeled after ventriloquist dummies. They are pretty funny… and a bit creepy.
Legacy Effects 3D printed the digital sculpts of these characters and turned them into operational puppets.
Here are a few designs:
Check out the commercial below:
I designed the initial pass at the giant Masterchief statue for the “Halo 5 Guardians Master Chief” and “Halo 5 Guardians Spartan Locke” commercials. The design ended up changing for the final commercials, but I thought I’d show some of the early design progress.
Check out one of the commercials below:
Here is a strong-arm guy design I did for the Skittles “Settle It” Super Bowl commercial. The amazing sculptors and makeup artists at Legacy Effects created a whole town full of strong armed citizens for the commercial.
Check out the commercial below:
This was a fun throw-back commercial to work on. I was asked to create a 3D version of the original 8-bit Pac-Man Ghost for the recent Bud Lite “Up for Whatever” Real Life Pac Man Super Bowl commercial. I handed my 3D model to Legacy Effects to be 3D printed. These ghosts were lit internally and worn by rollerskating stunt people in the full-scale 3D Pac Man game.
The owner of Brewco commissioned me to do a piece that was inspired by the cover art, “Back Story” by the artist Lorenzo Mattotti on the Sept 2014 issue of The New Yorker magazine. He requested that the woman’s tattoos be of hops and wheat, with the title “The Art of Beer”. I really liked the concept, and as I was playing around with it, I thought it could be cool to give it an Art Nouveau feel.
A little while back I was asked to design the robot for a Fedex Office Pack Plus commercial. Since the robot’s face is static, the director wanted to see different eye sizes to display different emotions. It looks like they opted for a uniform eye size in the final cut.
I handed over the final 3D model to Legacy Effects and they grew (3D printed) the suit parts and fabricated the rest. They did a great job, as always.
I got a kick out of the commercial:
Here is the latest Brewco poster, Serious About Beer. The owner commissioned me to create a Brewco Manhattan Beach version of the New Yorker cover featuring the illustration “Hip Hops” by Peter de Séve.
Here is the canvas print on display at Brewco Manhattan Beach, CA.
Here are a few 3D models I sculpted for the recent Hay Day commercial. Myself and another artist at Legacy Effects created digital models from the 2D game character designs. These were then 3D printed and then the practical crew at Legacy applied their magic to make them appear as they do in the commercial. What they created were reference characters for the VFX teams, since all the characters in the commercial are digital- except Craig Robinson, of course!
Here’s the commercial:
A few months back, I was asked to design a logo for a documentary about Tom Blake, a surfing and lifesaving pioneer. His story fascinated me, so I was happy to participate in the project. Since then, filmmakers Ken Cole, John Reubartsch and Eric Gietzen have launched a Kickstarter campaign to generate interest and funding for the film.
Here’s an excerpt from the webpage:
The invention of the hollow surfboard and fin contributed greatly to the evolution of the sport of surfing. A sport now enjoyed by millions. The rescue torpedo and ground breaking lifeguard techniques have played an important role in saving the lives of thousands of people, young and old, across the world. These life-changing accomplishments are just a few of many created by one man. One man, whose life journey was as epic as his accomplishments. Our film, Surfing with Tom, will tell his story.
Here is the poster I designed for Surfrider Foundation – Wisconsin’s Surf Camp, which will be a meeting/ mixer for members and prospective members June 26th at Camp Bar here in Shorewood, WI. If you are in the area, you should join us!
A few months back I was contacted by a client who requested my help in the branding of their new fitness centers, Rock’n Fitness, a rock & roll themed fitness center which is opening in two locations in Boston. The client had seen the work I did for Rock & Brews and Floyds 99 Barbershop, so they initially asked me to design the logo.
Here is the final logo for Rock’n Fitness:
This is a gallery of some of the earlier versions of the logo. Personally, I liked the versions with the guitar, as they visually represented “rock” and “fitness”. The client opted to change the original name from “Rock & Fitness” to “Rock’n Fitness”, which eliminated the ampersand. They wanted a more classic circular logo, so that is the direction I went.
After seeing the logo develop, I was then asked to design the “rules” signs for the gym. The client came up with the quirky, and somewhat bizarre terminology and definitions, and I did my best to design the rest. Below is a gallery of the Rock’n Fitness rules signage: