Once in a while I get to work on a project that has the potential to make a positive impact in our society. I was asked to design the (big, bad) wolf and pigs for the anti-smoking commercial, Straw City for The Real Cost campaign.
The spot is riffing off of the Three Little Pigs fairy tale, where the wolf, who is a chain smoker, can’t muster the lung power to even blow over a straw building. The direction for the wolf was to make him look sickly and gross, with ill-fitting, tattered clothes and big, worn-out boots- a real sketchy looking son-of-a-gun.
Here are a few of the pigs going about their business:
Since October, the YouTube video has had over 1.9 million views, so I can only hope the message is having some effect.
Here are some characters I designed and sculpted in ZBrush for a recent Geico commercial, Cuckoo Clock: Take a Closer Look. Legacy Effects 3D printed these guys and turned them into puppets for the clock.
This was a fun challenge. My initial pass was a bit too smooth and detailed. The director wanted these to be more crude and vintage looking, so I took down the details and sculpted them to appear as though they were hand-carved out of wood.
A while back I was asked to do some designs for The Voice Season 11 promo: Arrival. The direction was to give Miley Cyrus translucent dragonfly-like wings, and also to turn Carson Daly into a grey alien… Hey why not?!
I have been drawing monsters ever since I was a wee lad, so when I get a chance to make more monsters for a job, it’s always fun. I was tasked out to design the monster for the Foster Farms “Monster Appetites” commercial. Initially, I was asked to develop the monster in stages, starting with small and cute, and then transitioning into something a bit more menacing. The director and agency requested a few different directions, starting with a muppet-esque feel, then moving to something more hairy and realistic.
Here is the final design:
These guys led to the final design. Always inspired by Ludo 😉
I had the opportunity to create Timothy McTimber, a talking redwood plank puppet for the funny Humbolt Redwood commercials. I sculpted Timothy in Zbrush and Legacy Effects 3d printed and painted him to appear like redwood (shhhhhhhhh).
A while ago, Legacy Effects had me help design the square people for the 2016 Honda Civic Coupe “Square” commercial. Another Legacy artist, Jim Charmatz and I spent a couple of weeks refining the nuances of the characters’ features with the director. It was a challenge not to let the characters slip into the uncanny valley… creepy. Here are a few of the people I designed.
It is with GREAT excitement that my wife, Katy and I announce the completion and launch of our artistic adventure together, LakeLuster! This is an online shop selling our freshwater inspired art prints. We are live, so please check out the website!
A while back I had the chance to help Legacy Effects design the Storm Trooper helmet for “Bullseye” the Target dog for their holiday commercial: The Star Wars Chase. I had to warp the geometry a bit to fit the dog, but we were able to get make it work, and still be comfortable for the pup.
Back in September, Dollar Shave Club launched a series of commercials featuring a bunch of animated, dirty razors. I had the opportunity to help design these guys. Here are some of the character designs I did for “Zeke the Dirtbag Razor”, “Jacques the Filthy Razor”, “Razor Escapes” and “Sneeze the Sick Razor”. I had fun on this one.
Zeke just aired during Super Bowl 50.
Here are some of the earlier versions. Initially the agency wanted to push the characters pretty far, but then they dialed it back a bit for the commercials.
A while back, I helped Legacy Effects design a robot character for a Royal Caribbean commercial. I was asked to design the face and base of their robot bartender. He needed to be simple, yet able to display emotions as he searches for his perfect job. He also needed to roll around so I designed a number of wheel and base options.
Here is the final design:
Here’s the commercial: