GE Ideas Are Scary Creature Designs

About six months ago I had the opportunity to design the creature for GE’s Ideas Are Scary commercial. Initially, the direction was that this “bird-like” creature had to be part Muppet, part Dr. Seuss, but it also had to be ambiguous, as it was supposed to be representative of an idea. Like the ugly duckling, this pitiful creature is ugly and repulsive from birth, but it eventually transforms into something beautiful.

The design process actually went on for a few months. The direction went from more bird-like, to less bird-like, to not at all bird-like. They asked for something that could be from The Labyrinth, but then that was too creature-like, so they wanted something like Big Bird, with simple, yet soulful eyes. They director and the agency were looking for the “ah-hah” moment. Eventually they settled on a furry bipedal creature with little beady black eyes.

The amazing crew at Legacy Effects brought this guy to life for the commercial. As always, they did an excellent job.

Here is a gallery of the design process, starting with my final stages:

Check out the commercial below. (You might want to grab some tissues).

2015 Honda Fit commercial alien design

Here are some alien designs I created for the 2015 Honda Fit, Yogis, Carpets, Yachts and Aliens commercial. The alien is a digital sculpt that was 3D printed, molded, cast, painted and then puppeteered.

Here are the designs:Honda Fit alienHonda Fit alienHere’s the commercial:
http://youtu.be/V8y6AdGnurI

 

 

Contour from Cox Commercial Concepts

Here are some designs and digital makeup concepts I did for the Many Sides of Me Contour from Cox commercial. The agency ended up going a different direction with the alien character, but I thought I’d include some of my preliminary designs, nonetheless. I included a before and after shot for the alien and the zombie.

Here’s the commercial:
http://youtu.be/Yt_v2EXS418

 

Cars.com Swollen Face Design

This is a swollen face design I did for the “Try Something New” Cars.com commercial. I couldn’t find a photo of a puffy face that was happy with- or that would work with the actor’s face, so I decided to sculpt the bloated face digitally and then composite it onto the actor. Here’s the result.

Swollen face design for the "Try Something New" Cars.com commercial.

Check out the commercial:
http://youtu.be/TgguuEsT4Vw

Hay Day Commercial Animal Models

Here are a few 3D models I sculpted for the recent Hay Day commercial. Myself and another artist at Legacy Effects created digital models from the 2D game character designs. These were then 3D printed and then the practical crew at Legacy applied their magic to make them appear as they do in the commercial. What they created were reference characters for the VFX teams, since all the characters in the commercial are digital- except Craig Robinson, of course!

Pig 3D model for Hay Day commercialSheep 3D model for Hay Day commercial

Here’s the commercial:
http://youtu.be/ojfKYQwOh84

Old Spice Mandroid designs

A few months ago I was asked to come up with some mandroid designs for the latest Old Spice campaign. The director wanted to steer the mandroid away from “sci-fi slick” and push the designs to feature the simplicity and the crudeness of an M.I.T. robot, where his features and anatomy are awkward and quirky, yet somehow endearing.

Old Spice MandroidHere are the commercials:
http://youtu.be/Jbegu2dRLQc
http://youtu.be/J2NdcPP0G34

Godzilla designs for Snickers commercial

Here are some designs I did for the Snickers Godzilla commercial. Legacy Effects gave me a rough scan of the 1954 Godzilla toy and I ended up re-sculpting the whole thing. The sculpt was then milled out of foam, and then the effects gurus at Legacy turned it into a large suit.

Here are my designs:

Snickers Godzilla design- headSnickers Godzilla design- three quarterSnickers Godzilla design- frontSnickers Godzilla design- profileSnickers Godzilla design- back

Check out the commercial, it’s pretty funny.
http://youtu.be/0bpwmiuwjLo?list=RD0bpwmiuwjLo

 

Beats Music Super Bowl commercial character designs

I recently had the opportunity to do some animal character designs for the Beats Music Super Bowl commercial, starring Ellen DeGeneres. I was hired by Legacy Effects to create concepts for the Three Bears, the Big Bad Wolf, as well as a number of other animals.

The Bears went through a number of wardrobe changes. Initially, they were all going to be in pajamas, but I was then asked to try a few different options that would reflect the individual musical taste of the Three Bears.

Here are my designs:

Beats Music- Three Bears concept v01_008 Beats Music- Three Bears Bear concept v01_005 Beats Music- Poppa Bear concept v01_003 Beats Music- Big Bad Wolf concept

Believe it or not, the frog made the cut early in the commercial. He’s on the far right hand side of the screen and you only see him for a split second.Beats Music- frog concept

I created the following character designs using Legacy Effects’ assets:

You can check out the commercial below:

Lebron James Suit Design for Nike Superhero Elite Collection

This past year I was tasked out by Legacy Effects to create Lebron James’ suit design for the Nike Superhero Elite Collection. We were asked to take visual cues from the shoes and create a whole suit. Lebron’s suit needed to look strong, powerful and angular, so I designed the suit to have a lot of sharp angles, and also to incorporate the carbonfiber elements from the shoe.

After my 2D concept was approved, I 3D modeled and rendered the the suit in Maya and composited it onto Lebron. Here is the final image:

Lebron James Nike Superhero Elite suit final concept.

Although it was never used in the marketing campaign, I was asked to create a full suit. Here is a render of the back of the suit:

Lebron James' Nike Superhero Elite suit back render.

I started the design process in photoshop. Here is my 2D illustration composited over Lebron:

Lebron James Nike Superhero Elite Suit 2D design

Here are the some images from Nike’s Superhero Elite campaign also featuring Kobe Bryant and Kevin Durant.

Superhero Elite line-up with Kobe Bryant, Lebron James and Kevin Durant. Image from Nike's ad campaign.Superhero Elite suit details. Image from Nike ad campaign.

Character designs for Orbit Commercials

Here are some designs I did for the recent Orbit- Heights and Orbit- Polo commercials. I helped Legacy Effects design the Nachos, Salisbury Steak, and the Mashed Potato characters. The script changed a bit since I saw the storyboards, so the characters are doing different gestures in the designs than they are doing in the final commercials.

Here are my designs:

Orbit Nachos Character v01_003Orbit Nachos Character v01_003 surprised.Orbit Nachos Character v02_012 human scale.Orbit Salisbury Steak and Mashed Potato Characters v01_003.Orbit Salisbury Steak and Mashed Potato Characters v03_001.

 

 

Check out the commercials here:

Geico Piggy Street Luge Commercial

I had to the opportunity to design and 3D model the luge helmet and the luge nose for the Geico piggy street luge commercial. My 3D models were milled out of foam and used as vacuform bucks for the final pieces.

Here are my designs:

Geico Piggy street luge helmet design.Geico piggy luge nose design- front.Geico piggy luge nose design- profile.

 

 

Here is the commercial: