Arco Robot designs

Here is a robot or “Roboctopus” design I did for a recent Arco commercial. I 3D modeled this guy, and Legacy Effects 3D printed most of the exterior parts.

Arco Roboctupus designArco Roboctupus designHere is Donnie, the Roboctopus is in action:




KFC Colonel Sanders pitcher

Legacy Effects tasked me out to sculpt Colonel Sander’s likeness onto a pitcher for the See What I’m Talkin’ About KFC commercial. I digitally sculpted Colonel Sander’s face, which Legacy Effects 3D printed and grafted onto a glass pitcher.

Here are some renders of the final sculpt:KFC Colonel Sanders pitcher digital sculpt KFC Colonel Sanders pitcher digital sculpt

This is a first pass at the pitcher, before I was asked to stretch the Colonel’s face onto the pitcher as seen above.

This is the first pass at the Colonel Sanders pitcher

Here is the practical pitcher full of lemonade:



SolarCity Ra character designs

I while ago I was contacted to design the Egyptian Sun God, Ra, for the recent SolarCity campaign. I cycled through a few versions before I landed the approved design.

Legacy Effects 3D printed the entire headpiece, and the beak as well, (if I’m not mistaken). Then they painted the pieces to match the concept art, added feathers, and fleshed out the rest of the character.

SolarCity RA final designSolarCity RA final designSolarCity RA early designThe commercials are pretty funny. Be sure to check them out:

Giant Fish for Geico Fisherman Commercial

A few months back, I was tasked out to design the giant fish in the recent Geico “Fishermen Tell Tales: It’s What You Do” commercial.

The monster fish was initially modeled after a grouper, and then the client requested a few changes to the face to make it look a bit more mean. I digitally sculpted this guy and then Legacy Effects had it milled out of foam, full scale, somewhere around 10′ in length!

Here are the designs:

Geico Giant Fish for "Fisherman Tell Tales" commercial Geico Giant Fish for "Fisherman Tell Tales" commercial

Here’s the commercial:

Burger King King gets a facelift

Not long ago I was contacted to help with the relaunch of Burger King’s King. They client wanted to bring him back, but with a new wardrobe, new bling and a bit of a facelift- or maybe just a facial rejuvenation.

Since the King will be making a lot of live appearances, as he did in Floyd Mayweather’s entourage before the fight with Pacquiao, the client wanted him to appear a bit more life-like, and not like a plastic mask.

Legacy Effects scanned the original King head I then digitally sculpted the a bit more detail in face and hair. I also 3D modeled the crown, ring and medallion.

Here are some designs below. Note, Christian Cordella did the wardrobe design in the full body shot, and I composited the head and medallion onto his render.

Burger King King before and after facelift.

Here is a recent commercial featuring the king:





Beautyrest League of Super Heroes Suit Designs

Not long ago I had the opportunity to design the characters, Alert Man and Seagull Man for the Beautyrest “League of Super Heroes” commercial. For Seagull Man, I designed a range of wing options from mechanical to feathered. The client eventually settled on the feathered wings.

Legacy Effects 3D printed the hard pieces and fabricated the rest of the suits.

Here are some of the designs:

Beautyrest Seagull Man feathered wingsBeautyrest Alert Man

Here is the commercial:



Characters for Plenti commercial

I had a chance to design a few of the characters for the Plenti “So Happy Together” commercial. Legacy Effects turned my designs into puppets. The final commercial is a combo of CG and puppeteered characters.

Plenti "So Hapy Together" character designsPlenti Sock Puppet designPlenti Sock Puppet design

Check out the commercial:


Benjamin Moore Character Designs

I had the opportunity to design the character Carl in the Benjamin Moore “Who Are You Talking To About…” commercials. These guys were modeled after ventriloquist dummies. They are pretty funny… and a bit creepy.

Legacy Effects 3D printed the digital sculpts of these characters and turned them into operational puppets.

Here are a few designs:

Benjamin Moore Paints Carl designBenjamin Moore Paints Carl design

Check out the commercial below:



Designs for Halo 5 Guardians commercial

I designed the initial pass at the giant Masterchief statue for the “Halo 5 Guardians Master Chief” and “Halo 5 Guardians Spartan Locke” commercials. The design ended up changing for the final commercials, but I thought I’d show some of the early design progress.

Masterchief statue design for Halo 5 Guardians commercial Masterchief_Statue_v10_B Masterchief statue design for Halo 5 Guardians commercial Masterchief statue design for Halo 5 Guardians commercialCheck out one of the commercials below:




Bud Lite Pac-Man Super Bowl Commercial

This was a fun throw-back commercial to work on. I was asked to create a 3D version of the original 8-bit Pac-Man Ghost for the recent Bud Lite “Up for Whatever” Real Life Pac Man Super Bowl commercial. I handed my 3D model to Legacy Effects to be 3D printed. These ghosts were lit internally and worn by rollerskating stunt people in the full-scale 3D Pac Man game.

3D Pac Man ghost design for Bud Lite Superbowl 2015 commercial3D Pac Man ghost design for Bud Lite Superbowl 2015 commercial
This is a turntable of the ghost design:

Here’s the commercial:

DirecTV Rob Lowe character designs

I had the privilege to do a few more designs for DirecTV’s popular ad campaign featuring Rob Lowe. Stay tuned for more…

Here are my designs for Meathead Rob Lowe, Overly Paranoid Rob Lowe, and Peaked in High School Rob Lowe:

DIRECTV Meathead Rob LoweDIRECTV Paranoid Rob LoweDIRECTV Peaked in High School Rob Lowe

Here are the commercials:

Here are my designs for the first round of DirecTV Rob Lowe commercials.

Fedex Commercial Robot Designs

A little while back I was asked to design the robot for a Fedex Office Pack Plus commercial. Since the robot’s face is static, the director wanted to see different eye sizes to display different emotions. It looks like they opted for a uniform eye size in the final cut.

I handed over the final 3D model to Legacy Effects and they grew (3D printed) the suit parts and fabricated the rest. They did a great job, as always.

Robot design for Fedex commercialRobot design for Fedex commercial

I got a kick out of the commercial:

Rob Lowe DirecTV commercials

It’s not every day that you get asked to make a celebrity look ugly, but that is what I was tasked out to do for the latest DirecTV campaign featuring Rob Lowe. It was actually pretty challenging to make him look bad, since he’s rocking his “blue steel” is most of his shots.

Here are the designs I created for the Super Creepy Rob Lowe, Far Less Attractive Rob Lowe, Painfully Awkward Rob Lowe and Crazy Hairy Rob Lowe commercials:

DIRECTV Super Creepy Rob LoweDIRECTV Far Less Attractive Rob LoweDIRECTV Painfully Awkward Rob LoweDIRECTV Crazy Hairy Rob Lowe

Check out the commercials here:

GE Ideas Are Scary Creature Designs

About six months ago I had the opportunity to design the creature for GE’s Ideas Are Scary commercial. Initially, the direction was that this “bird-like” creature had to be part Muppet, part Dr. Seuss, but it also had to be ambiguous, as it was supposed to be representative of an idea. Like the ugly duckling, this pitiful creature is ugly and repulsive from birth, but it eventually transforms into something beautiful.

The design process actually went on for a few months. The direction went from more bird-like, to less bird-like, to not at all bird-like. They asked for something that could be from The Labyrinth, but then that was too creature-like, so they wanted something like Big Bird, with simple, yet soulful eyes. They director and the agency were looking for the “ah-hah” moment. Eventually they settled on a furry bipedal creature with little beady black eyes.

The amazing crew at Legacy Effects brought this guy to life for the commercial. As always, they did an excellent job.

Here is a gallery of the design process, starting with my final stages:

Check out the commercial below. (You might want to grab some tissues).