I have been drawing monsters ever since I was a wee lad, so when I get a chance to make more monsters for a job, it’s always fun. I was tasked out to design the monster for the Foster Farms “Monster Appetites” commercial. Initially, I was asked to develop the monster in stages, starting with small and cute, and then transitioning into something a bit more menacing. The director and agency requested a few different directions, starting with a muppet-esque feel, then moving to something more hairy and realistic.
Here is the final design:
These guys led to the final design. Always inspired by Ludo 😉
I had the opportunity to create Timothy McTimber, a talking redwood plank puppet for the funny Humbolt Redwood commercials. I sculpted Timothy in Zbrush and Legacy Effects 3d printed and painted him to appear like redwood (shhhhhhhhh).
“Atreyu!!!!!!” I had a chance to sculpt the auryn medallion that Atreyu wears in the Spotify “Never Ending” spot. Unfortunately, you can’t see it in the ad, but in the behind the scenes featurette, you can see it, as well as Legacy Effects in action with the Falcor gimbal rig! Legacy 3d printed and painted the medallion to appear as the original in the 1984 film.
A while ago, Legacy Effects had me help design the square people for the 2016 Honda Civic Coupe “Square” commercial. Another Legacy artist, Jim Charmatz and I spent a couple of weeks refining the nuances of the characters’ features with the director. It was a challenge not to let the characters slip into the uncanny valley… creepy. Here are a few of the people I designed.
A while back I had the chance to help Legacy Effects design the Storm Trooper helmet for “Bullseye” the Target dog for their holiday commercial: The Star Wars Chase. I had to warp the geometry a bit to fit the dog, but we were able to get make it work, and still be comfortable for the pup.
Back in September, Dollar Shave Club launched a series of commercials featuring a bunch of animated, dirty razors. I had the opportunity to help design these guys. Here are some of the character designs I did for “Zeke the Dirtbag Razor”, “Jacques the Filthy Razor”, “Razor Escapes” and “Sneeze the Sick Razor”. I had fun on this one.
Zeke just aired during Super Bowl 50.
Here are some of the earlier versions. Initially the agency wanted to push the characters pretty far, but then they dialed it back a bit for the commercials.
A while back, I helped Legacy Effects design a robot character for a Royal Caribbean commercial. I was asked to design the face and base of their robot bartender. He needed to be simple, yet able to display emotions as he searches for his perfect job. He also needed to roll around so I designed a number of wheel and base options.
Here is the final design:
Here’s the commercial:
I had the opportunity to help Legacy Effects design the robot for the The Future is Now | Back to the Future Part II Pepsi Perfect commercial back in October- 10/21/2015 to be exact. The agency wanted to go for a retro-future look to match the feel of the original film.
DirecTV retired Rob Lowe and picked up Eli Manning, Tony Romo and Andrew Luck for their latest commercial campaign. I had the opportunity to do the character designs for Bad Comedian Eli Manning, Arts and Craftsy Tony Romo and Out-Of-Control Beard Andrew Luck.
Here are the spots:
Here is a 3D character of “Cavity Sam” from the Hasbro Operation game that I created for the recent Geico commercial: Operation: It’s What You Do. Legacy Effects 3D printed my digital model and then worked their magic to finish and puppeteer the character you see in the commercial.
The commercial is great: