TurboTax Super Bowl Commercials

Here are number of designs I created for the most recent TurboTax campaign. Some of the Spots include: The Thing Under the Bed, Chupacabra, That Thing in the Woods & Werewolf.

The digital sculpt for Thing Under the Bed was milled out of foam, and Legacy Effects turned it into a giant puppet under the bed. The rest of the designs were sculpted and fabricated as actor suits and makeups.

Here are the spots:



Sprint Evelyn Super Bowl Commercial

I had the opportunity to help design Evelyn and a few other robots for the Sprint Super Bowl 2018 commercial: Evelyn. We went through a few rounds of Evelyn’s features. She needed to have an indifferent expression, with a subtle air of superiority, yet she couldn’t look mean.

I actually had the most fun designing the little robot who says, “You got a dumb face!”

Here are some of the designs:

Here’s the commercial:

 

Farmers Red Hot Mascot

Here’s a funny Farmers Ins. commercial I worked on a while ago. I designed the flaming mascot. I found this ad concept so flippin’ hilarious. The cocky mascot doing his mascot-thing in the car with his silly-ass fireball head, meanwhile the car is on fire… Hahahaha. Anyways, I had fun with this one.Farmers Ins. Red Hot Mascot

Here’s the spot:

 

Xfinity Home The Neighborhood Horror Short

XFINITY Home came out with a horror short, The Neighborhood, this past Halloween. Its a fun, spooky concept, and I had a chance to help design the mysterious hood, as well as the “ghouls” that flash in some of the scenes.

Timed with Halloween, “THE NEIGHBORHOOD,” is set in an ordinary neighborhood where extraordinary things are happening. The XFINITY Home system and cameras play a pivotal role in linking the story together, creating an edge-of-your-seat product demo like nothing seen before.

Here are some of the designs:

 

Check out the short film… if you dare!

 

Buffalo Wild Wings Sad Dragon

Here’s a sad little dragon I designed for the Buffalo Wild Wings Medieval Days commercial. The director wanted the dragon to look completely dejected and overworked, so I went through a number of iterations to make him appear more and more sickly and downtrodden. I sculpted this guy in Zbrush and sent the file off to Legacy Effects where he was he was 3D printed and turned into a puppet! Here is where the final design ended up.

Buffalo Wild Wings final dragon design for "Medieval Days" commercial

Buffalo Wild Wings final dragon design for "Medieval Days" commercial screen grab
Buffalo Wild Wings final dragon design for “Medieval Days” commercial screen grab

Here are a few more early designs:

 

And here’s the commercial:

Tile Lost Panda

I had a chance to help design the little plush panda, Ernie in the Tile commercial, Lost Panda | Together We Find.  During the design process, we explored a number of variations of this little guy, but we finally dialed it into a cute, innocent, wide-eyed little fellow that wanders the world in search of its owner.

Here’s the final design:

Tile Lost Panda design

Here are a number of the initial designs. The director felt many of these were too obvious and expected- possibly too Pixar-like. He wanted me to try moving the features around i.e. adjusting the eyes wider and lower on the face.

 

And here’s the commercial. (You may want to grab a box of tissues) 😉

 

Old Spice Cinema

Here’s an “egg” I created for the funny and bizarre Old Spice commercial, Cinema, starring Von MillerI was asked to design a dry, cracked egg/ pod shape that Von would punch his way out of. Here is the final design that Legacy Effects referenced when they built the full size egg.

Old Spice "Cinema" final egg design

Here are a few more early versions of the egg-pod:

And the commercial:

 

Geico- Fleas Playing Badminton

I had a chance to design the cheesy flea costumes for the Geico- Fleas Playing Badminton commercial. They were intentionally low-tech for comedic effect.

Here’s the final design:

Geico- Fleas Playing Badminton final designGeico- Fleas Playing Badminton final design

Initially I was asked to explore a more realistic flea costume design, but then they were determined to be too scary. I don’t disagree, and this just isn’t as funny:

Geico- Fleas Playing Badminton preliminary design deemed too scary ;)

Here’s the spot:

 

 

Trip Advisor Owl

I helped design Little Wiser, the owl in the latest Trip Advisor ad campaign. He’s kind-of a mashup of a burrowing owl with horns. The Legacy Effects team did a fine job with the puppet.

Trip Advisor- Little Wiser owl design

Here’s the spot:

 

Snapple- Carp Diem Commercial

This is a fish I designed for the Snapple- Carp Diem commercial that aired a while back. I explored a couple types of fish, but the director and agency decided on a wide-eyed, bewildered looking fish, which was definitely funnier. I digitally sculpted this fish, so Legacy Effects 3D printed my design and turned it into the puppet for the spot.

Here are a few of the designs:

Snapple- Carp Diem fish design

 

And here’s the commercial:

 

HPE: NoBot and No Bobblehead

I designed the bobblehead and the robot for the Hewlett Packard Enterprise commercials: Helping Michael say Yes with Hybrid IT and Helping Brian say Yes with Hybrid IT. I started with a rough scan of the actor for the bobblehead and then changed the expressions and finessed the details. Legacy Effects 3D printed the designs for the bobblehead and the robot.

Here are the designs:

Hewlett Packard Enterprise Bobblehead designHewlett Packard Enterprise Robot design

And here are the commercials:

 

Toyota Safety Sense Crash Test Dummies

Toyota recently launched a new campaign: Toyota Safety Sense. It features a group of disgruntled crash test dummies who are no longer being utilized as often. I had the opportunity to help design these characters. Legacy Effects 3D printed my designs and puppeteered the dummies for the spots.

Toyota Crash Test Dummy Design Toyota Crash Test Dummy DesignToyota Crash Test Dummy Design

Screen Shot from Toyota Safety Sense Crash Test Dummies

Here’s the spot: