TurboTax “RoboChild” Super Bowl LIII commercial

I must admit that I am responsible for helping bring this “creepy” little fella into the world. In doing research for this guy, I came across some pretty disturbing A.I. humanoid robots. This guy couldn’t be too weird, but definitely not human- which is the pitch for the campaign: human CPA’s, not robots.

Here is “RoboChild”:

And here’s the spot that aired during Super Bowl 2019:

 

Borderlands 2 VR- Maya designs

These are some preliminary designs I created for the PlayStation live action Borderlands 2 VR- Maya commercial. Initially the agency wanted to explore a more stylized approach, so I played with some versions that were similar to the look of the game. Although the final commercial ended up being more cinematic, it was fun to do some visual exploration on this one.

Here’s the commercial:

 

Tortoise and Hare for FedEx commercial

I had a chance to design the plush tortoise and hare for the FedEx: Tortoise & the Hare spot. I had fun with this one, and being a life-long Looney Tunes fan, I definitely drew some inspiration from Bugs Bunny for the Hare.

Here’s the commercial:

 

Samsung Galaxy: Our Galaxy robot

This is a robot I helped design for the Samsung Galaxy: Our Galaxy commercial. Although, the robot was to be pretty simple and boxy, it had to be able to emote and utilize robotic appendages. Legacy Effects 3D printed my designs and brought this guy to life. The commercial is pretty sweet.

Here’s the commercial:

TurboTax Super Bowl Commercials

Here are number of designs I created for the most recent TurboTax campaign. Some of the Spots include: The Thing Under the Bed, Chupacabra, That Thing in the Woods & Werewolf.

The digital sculpt for Thing Under the Bed was milled out of foam, and Legacy Effects turned it into a giant puppet under the bed. The rest of the designs were sculpted and fabricated as actor suits and makeups.

Here are the spots:



Sprint Evelyn Super Bowl Commercial

I had the opportunity to help design Evelyn and a few other robots for the Sprint Super Bowl 2018 commercial: Evelyn. We went through a few rounds of Evelyn’s features. She needed to have an indifferent expression, with a subtle air of superiority, yet she couldn’t look mean.

I actually had the most fun designing the little robot who says, “You got a dumb face!”

Here are some of the designs:

Here’s the commercial:

 

Farmers Red Hot Mascot

Here’s a funny Farmers Ins. commercial I worked on a while ago. I designed the flaming mascot. I found this ad concept so flippin’ hilarious. The cocky mascot doing his mascot-thing in the car with his silly-ass fireball head, meanwhile the car is on fire… Hahahaha. Anyways, I had fun with this one.Farmers Ins. Red Hot Mascot

Here’s the spot:

 

Xfinity Home The Neighborhood Horror Short

XFINITY Home came out with a horror short, The Neighborhood, this past Halloween. Its a fun, spooky concept, and I had a chance to help design the mysterious hood, as well as the “ghouls” that flash in some of the scenes.

Timed with Halloween, “THE NEIGHBORHOOD,” is set in an ordinary neighborhood where extraordinary things are happening. The XFINITY Home system and cameras play a pivotal role in linking the story together, creating an edge-of-your-seat product demo like nothing seen before.

Here are some of the designs:

 

Check out the short film… if you dare!

 

Buffalo Wild Wings Sad Dragon

Here’s a sad little dragon I designed for the Buffalo Wild Wings Medieval Days commercial. The director wanted the dragon to look completely dejected and overworked, so I went through a number of iterations to make him appear more and more sickly and downtrodden. I sculpted this guy in Zbrush and sent the file off to Legacy Effects where he was he was 3D printed and turned into a puppet! Here is where the final design ended up.

Buffalo Wild Wings final dragon design for "Medieval Days" commercial

Buffalo Wild Wings final dragon design for "Medieval Days" commercial screen grab
Buffalo Wild Wings final dragon design for “Medieval Days” commercial screen grab

Here are a few more early designs:

 

And here’s the commercial:

Tile Lost Panda

I had a chance to help design the little plush panda, Ernie in the Tile commercial, Lost Panda | Together We Find.  During the design process, we explored a number of variations of this little guy, but we finally dialed it into a cute, innocent, wide-eyed little fellow that wanders the world in search of its owner.

Here’s the final design:

Tile Lost Panda design

Here are a number of the initial designs. The director felt many of these were too obvious and expected- possibly too Pixar-like. He wanted me to try moving the features around i.e. adjusting the eyes wider and lower on the face.

 

And here’s the commercial. (You may want to grab a box of tissues) 😉