Designs for Halo 5 Guardians commercial

I designed the initial pass at the giant Masterchief statue for the “Halo 5 Guardians Master Chief” and “Halo 5 Guardians Spartan Locke” commercials. The design ended up changing for the final commercials, but I thought I’d show some of the early design progress.

Masterchief statue design for Halo 5 Guardians commercial Masterchief_Statue_v10_B Masterchief statue design for Halo 5 Guardians commercial Masterchief statue design for Halo 5 Guardians commercialCheck out one of the commercials below:
https://youtu.be/tHQiYPiNVEE

 

 

 

Bud Lite Pac-Man Super Bowl Commercial

This was a fun throw-back commercial to work on. I was asked to create a 3D version of the original 8-bit Pac-Man Ghost for the recent Bud Lite “Up for Whatever” Real Life Pac Man Super Bowl commercial. I handed my 3D model to Legacy Effects to be 3D printed. These ghosts were lit internally and worn by rollerskating stunt people in the full-scale 3D Pac Man game.

3D Pac Man ghost design for Bud Lite Superbowl 2015 commercial3D Pac Man ghost design for Bud Lite Superbowl 2015 commercial
This is a turntable of the ghost design:

Here’s the commercial:

Brewco Art of Beer canvas art

The owner of Brewco commissioned me to do a piece that was inspired by the cover art, “Back Story” by the artist Lorenzo Mattotti on the Sept 2014 issue of The New Yorker magazine. He requested that the woman’s tattoos be of hops and wheat, with the title “The Art of Beer”. I really liked the concept, and as I was playing around with it, I thought it could be cool to give it an Art Nouveau feel.

Here is the final piece:

Brewco Art of Beer canvas art

Art of Beer canvas print on display at Brewco Manhattan Beach.

DirecTV Rob Lowe character designs

I had the privilege to do a few more designs for DirecTV’s popular ad campaign featuring Rob Lowe. Stay tuned for more…

Here are my designs for Meathead Rob Lowe, Overly Paranoid Rob Lowe, and Peaked in High School Rob Lowe:

DIRECTV Meathead Rob LoweDIRECTV Paranoid Rob LoweDIRECTV Peaked in High School Rob Lowe

Here are the commercials:

http://youtu.be/p-7OsUzUT9w
http://youtu.be/TXBEODlyI0w
http://youtu.be/uCPKLcM_O2Q

Here are my designs for the first round of DirecTV Rob Lowe commercials.

Fedex Commercial Robot Designs

A little while back I was asked to design the robot for a Fedex Office Pack Plus commercial. Since the robot’s face is static, the director wanted to see different eye sizes to display different emotions. It looks like they opted for a uniform eye size in the final cut.

I handed over the final 3D model to Legacy Effects and they grew (3D printed) the suit parts and fabricated the rest. They did a great job, as always.

Robot design for Fedex commercialRobot design for Fedex commercial

I got a kick out of the commercial:
http://youtu.be/1SKRSKXOh0s

Brewco Serious About Beer poster

Here is the latest Brewco poster, Serious About Beer. The owner commissioned me to create a Brewco Manhattan Beach version of the New Yorker cover featuring the illustration “Hip Hops” by Peter de Séve.

Brewco Serious About Beer poster. The owner commissioned me to create a Brewco version of the New Yorker cover featuring the illustration "Hip Hops" by Peter de Séve.Here is the canvas print on display at Brewco Manhattan Beach, CA.

Brewco Serious About Beer canvas print. The owner commissioned me to create a Brewco version of the New Yorker cover featuring the illustration "Hip Hops" by Peter de Séve.

Rob Lowe DirecTV commercials

It’s not every day that you get asked to make a celebrity look ugly, but that is what I was tasked out to do for the latest DirecTV campaign featuring Rob Lowe. It was actually pretty challenging to make him look bad, since he’s rocking his “blue steel” is most of his shots.

Here are the designs I created for the Super Creepy Rob Lowe, Far Less Attractive Rob Lowe, Painfully Awkward Rob Lowe and Crazy Hairy Rob Lowe commercials:

DIRECTV Super Creepy Rob LoweDIRECTV Far Less Attractive Rob LoweDIRECTV Painfully Awkward Rob LoweDIRECTV Crazy Hairy Rob Lowe

Check out the commercials here:
http://youtu.be/UMfzh8Zfi5U
http://youtu.be/qNNkvQ9vkEM
http://youtu.be/KGeJV7_0Wsg
http://youtu.be/Uv4HikO0Z1A

Barley’s Old Fashioned Malt Shop wall art

I just completed the latest piece for the vintage-inspired poster series for Brewco Manhattan Beach. The client came up with the concept and the taglines, and then asked me to reference Norman Rockwell’s Soda Jerk for the piece. He essentially requested a 1950’s theme with a Victorian poster layout featuring a couple of flirting hipsters…

Here’s what I came up with:Barley's Old Fashioned Malt Shop artwork

 

GE Ideas Are Scary Creature Designs

About six months ago I had the opportunity to design the creature for GE’s Ideas Are Scary commercial. Initially, the direction was that this “bird-like” creature had to be part Muppet, part Dr. Seuss, but it also had to be ambiguous, as it was supposed to be representative of an idea. Like the ugly duckling, this pitiful creature is ugly and repulsive from birth, but it eventually transforms into something beautiful.

The design process actually went on for a few months. The direction went from more bird-like, to less bird-like, to not at all bird-like. They asked for something that could be from The Labyrinth, but then that was too creature-like, so they wanted something like Big Bird, with simple, yet soulful eyes. They director and the agency were looking for the “ah-hah” moment. Eventually they settled on a furry bipedal creature with little beady black eyes.

The amazing crew at Legacy Effects brought this guy to life for the commercial. As always, they did an excellent job.

Here is a gallery of the design process, starting with my final stages:

Check out the commercial below. (You might want to grab some tissues).

2015 Honda Fit commercial alien design

Here are some alien designs I created for the 2015 Honda Fit, Yogis, Carpets, Yachts and Aliens commercial. The alien is a digital sculpt that was 3D printed, molded, cast, painted and then puppeteered.

Here are the designs:Honda Fit alienHonda Fit alienHere’s the commercial:
http://youtu.be/V8y6AdGnurI

 

 

2nd annual Surf @Water poster

Mark your calendars for the 2nd annual Surf @Water, a surf themed film fest and celebration on the beach benefitting the Surfrider Foundation. The event is Saturday August 23, at Atwater Beach in Shorewood, WI.

Here’s the official event poster I created for the 2nd Annual Surf @Water. Be sure to keep an eye out for these, as well as event flyers around town.

You can find prints of this, and the other Surf @Water posters at LakeLuster.com.

2nd Annual Surf @Water poster

Here is a promo flyer I created for the event. We are waiting for a few more sponsors, then I will post the full poster.

Surf @Water 2014 flyer art

Here’s a version of the poster that features the illustration.

2nd annul Surf @water illustration