Beats Music Super Bowl commercial character designs

I recently had the opportunity to do some animal character designs for the Beats Music Super Bowl commercial, starring Ellen DeGeneres. I was hired by Legacy Effects to create concepts for the Three Bears, the Big Bad Wolf, as well as a number of other animals.

The Bears went through a number of wardrobe changes. Initially, they were all going to be in pajamas, but I was then asked to try a few different options that would reflect the individual musical taste of the Three Bears.

Here are my designs:

Beats Music- Three Bears concept v01_008 Beats Music- Three Bears Bear concept v01_005 Beats Music- Poppa Bear concept v01_003 Beats Music- Big Bad Wolf concept

Believe it or not, the frog made the cut early in the commercial. He’s on the far right hand side of the screen and you only see him for a split second.Beats Music- frog concept

I created the following character designs using Legacy Effects’ assets:

You can check out the commercial below:

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